Last updated on April 16, 2014 at 6:17 EDT

Vodafone Partners With Vserv for App Monetization Powered by AppWrapper

July 25, 2012

MUMBAI, India, July 25, 2012 /PRNewswire/ –

Vserv.mobi [http://www.vserv.mobi ], a leading Global Mobile Ad network, announced
today its partnership to power App Monetization for Vodafone. As a leading mobile
operator, Vodafone offers its users with a vast choice of apps across all devices, via its
app store called VStore. The partnership will enable powerful App monetization for
Vodafone’s developers targeting app distribution through the VStore.

http://photos.prnewswire.com/prnh/20120725/546333 )

For a developer, it is always a difficult decision between choosing their app to be
offered for free or as a paid download, since changing from one model to another always
has significant barriers in terms of cost & coding effort. Vodafone’s developers will
benefit from the Vserv.mobi AppWrapper [http://vserv.mobi/developers.html ], which enables
a combination of both, paid & free models running in parallel. This approach eliminates
the dilemma of choosing only one model and maximizes App monetization with minimum effort.

The AppWrapper [http://vserv.mobi/developers.html ] is the World’s SIMPLEST App
Monetization platform. AppWrapper enables premium mobile advertising & innovative pricing
models on any app, without coding, in just one click. The patent pending AppWrapper
platform currently powers App monetization for over 10,000 Apps, from developers such as
Glu Mobile, Digital Chocolate, Indiagames (now part of Disney), Nazara, Jump Games,
amongst others globally.

Validating the innovative approach, Jonathan Bill, SVP, Business Development and
Innovation, Vodafone India commented, “AppWrapper is a first-of-its-kind platform that
enables free and paid App monetisation models, across both smart phones and feature phones
without any coding effort. We believe that this will reinvigorate the mobile internet
ecosystem by allowing developers to accelerate their monetisation efforts and trigger

The paid monetization capabilities enabled by the AppWrapper include innovative
pricing models such as Try & Buy, Pay per Play and Subscriptions – all enabled in One
Click, without any coding effort. It allows developers to connect into any billing
mechanism – be it direct telco billing from mobile operators like Vodafone or App Stores
like Nokia and Android Market.

Binay Tiwari, Head of Marketing, Vserv.mobi said “Advertising combined with Micro
transaction based pricing models are ideal for targeting the vast majority of prepaid
mobile users in emerging markets. AppWrapper enables this in One Click, thus offering
developers tremendous flexibility in go-to-market across geographies.”

Vserv continues to ramp up partnerships with developers, content providers and mobile
operators and is accepting signups at http://vserv.mobi/dev

Media Contact: Binay Tiwari, +91-22-29275128,binay@vserv.mobi



SOURCE Vserv.mobi

Source: PR Newswire