Cypress Wins Two “Best in Class” Interactive Media Awards
New Kohler Video Portal and Company´s Redesigned Website Take Highest Honors in Competition
Seattle, WA (PRWEB) July 25, 2012
Cypress (http://www.cypressisdigital.com), an award-winning Seattle-based digital agency, has been honored by the Interactive Media Council, Inc. (IMC), a nonprofit organization designed to elevate the standards of excellence on the Internet, and the primary sponsor and governing body of the Interactive Media Awards. Cypress received two 2012 Interactive Media Awards, which recognize the highest standards of excellence in website design and development, for their work on the Kohler Video Portal (http://www.kohler.com/video) and the agency´s recently unveiled http://www.cypressisdigital.com website.
As Kohler´ss video library has continued to grow along with consumer appetite for videos, Kohler sought to create a new portal that would inspire and engage customers and do-it-yourselfers. Kohler´s award-winning video portal was built using HTML5 standards that opened up the possibilities for mobile viewing and content discoverability through improved SEO; simplified the underlying video platform to enhance the ability for updates, and integrated the company´s unique brand elements, including associated companion ads, for a consistent look and feel.
Cypress´ own website redesign was driven by a need to better communicate the distinct combination of creative and technical capabilities of the company´s team. The foundation of the new site design emphasizes a showcase of client work, introduces the company´s fresh brand and tagline, and strives to tell a story about the uniqueness of the company´s culture.
“We approached the redesign of our new site from the vantage point of our audience, working diligently to view the site — its content, functionality, and overall look and feel — from the perspective of our clients, partners, and potential new hires,” said Roy Matich, Executive Creative Director, Cypress. “With a deep understanding of user experience and a vision for differentiating our brand by presenting a compelling and cohesive message, we designed and developed a site that demonstrates our combined capabilities. The result is a beautiful, functional site that stands out as an industry ℠best of´, and we´re proud to be honored for it.”
For more information, please visit http://www.cypressisdigital.com.
Cypress is a digital agency and development firm that creates seamless interactive experiences across any screen — web, mobile, tablet, console and Connected TV. We partner with leading brands to design and develop their transmedia strategies for digital video, multi-screen and E-commerce.
Cypress develops solutions on the leading mobile and entertainment platforms including iOS, Android and Xbox, in addition to pre-release Microsoft technologies such as Windows 8. We combine compelling design with deep technical expertise to deliver award-winning applications for our clients. Clients of Cypress include startups, media & entertainment and Fortune 100 companies such as adidas, Amazon.com, Disney, FOX Broadcasting Company, Kohler, the National Basketball Association (NBA), Russell Investments and Sony Pictures. Founded in 2001, Cypress is privately held and headquartered in Seattle, WA.
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