Andrew Somosi Named CEO of NM Incite, a Nielsen/ McKinsey company
NEW YORK, July 26, 2012 /PRNewswire/ — The NM Incite Board of Directors today announced that Andrew Somosi has been appointed Chief Executive Officer of NM Incite, a joint venture between Nielsen and McKinsey & Company. Mr. Somosi, who brings more than a decade of experience in entrepreneurial business-building, sales and marketing effectiveness, applied predictive analytics, and management consulting to NM Incite, will lead one of the largest global companies providing social media software, data, research and advisory solutions. He is based in New York and will report to the NM Incite Board of Directors.
“NM Incite is already one of the largest global players in a rapidly evolving space,” said Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen and member of the NM Incite Board of Directors. “We think Andrew’s experience as a successful entrepreneur building companies that leverage Big Data to solve specific marketing and sales problems will accelerate NM Incite’s global growth for Fortune 1000 clients.”
“Today’s social world has fundamentally changed the game for marketers working to build strong brands and emotionally connect with their customers, and there is a tremendous opportunity to transform the exponential amount of social data to improve marketing effectiveness,” said Somosi. “Few companies are equipped to capitalize on this opportunity in a big way. What drew me to NM Incite was a unique opportunity to focus on solving marketing problems across every stage of a brand’s lifecycle, deep industry-specific expertise and the rigor of superior, advanced data hygiene analytics and Measurement Science.”
“We are delighted to have Andrew join NM Incite to lead our team to achieve even higher levels of innovation and client impact,” said Michael Patsalos-Fox, a Director of McKinsey and a member of the NM Incite Board of Directors.
NM Incite delivers integrated marketing solutions to innovative, global marketing executives in brand management, consumer insights and market research seeking to connect and engage with their customers in today’s social world where consumers, not marketers, control the conversation. NM Incite delivers deep industry expertise across Consumer Packaged Goods, Financial Services, Healthcare, Technology and other sectors.
Prior to joining NM Incite, Mr. Somosi established and ran several functions at Lattice Engines, a leader in Big Data software solutions for B2B sales, including Marketing, Sales and Business Development. Prior to this, he was an Associate Principal at McKinsey & Company, advising global clients in Media, Financial Services and Private Equity on significant strategic, transactional and operational issues. Mr. Somosi has a BA in Economics and Political Science from Columbia University and an MBA from The Wharton School.
About NM Incite
NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands. As one of the largest global leaders in applying social media to solve marketing problems, NM Incite operates in over 30 markets, including the United States, Canada, United Kingdom, Germany, China, India, Japan and Australia.
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