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Mole’s World To Be Commercial Launched in South Korea and Thailand

July 26, 2012

SHANGHAI, July 27, 2012 /PRNewswire-Asia/ — Taomee Holdings Limited (“Taomee” or the “Company”) (NYSE: TAOM), one of the leading children’s entertainment and media companies in China, today announced that it will commercially launch one of its online virtual worlds- Mole’s World in South Korea and Thailand, on July 27th, August 1st, respectively.

In January 2012, Taomee announced its agreement with Central Star Ltd (“Central Star”), a leading Taiwan-based game operator, for the exclusive rights to license Mole’s World in Thailand. On February 6th, 2012, Taomee also announced that it entered into an agreement with TokTokPlus Co., Ltd (“TokTokPlus”), a leading Korea-based game publisher and developer, for the exclusive license to operate its highly-anticipated Mole’s World in South Korea.

Regarding to the upcoming launch, Mr. Kim Sang Keun, Chief Executive Officer of TokTokPlus said “We are excited about the upcoming commercial launch of Mole’s World to our broad gaming audience and are confident in the success of the game in the Korea market.”

About Mole’s World:

Mole’s World is Taomee’s first franchise launched in September 2008, the franchise features a community of cuddly red-nosed moles living in a variety of settings and landscapes, and interact in many social activities that promote wholesome family values, friendships, and happiness. Mole’s World has been well received by children since its release in China market and has won numerous recognitions from top game websites and organizations since publication, including “Internet Culture Innovator 2010 Award” by Ministry of Culture, China; “State Online Publishing 2010 Award” by GAAP, China and “Elite Virtual World 2011 Award” by Domestic web game committee.

About Taomee Holdings Limited

Taomee Holdings Limited is one of the leading children’s entertainment and media companies in China driven to deliver exceptional entertainment to children and families. Founded in 2007, Taomee is one the first companies in Greater China to develop animated franchises for children through online virtual world that are both fun and educational. The Company’s virtual worlds are widely trusted by millions of parents and caregivers across Asia. The Company’s Mole’s World and Seer franchises and characters have reached millions of children and families through virtual worlds, books, monthly print magazines, mobile applications, animated television series and movies. For more information, please visit: http://www.taomee.com/en_taomee.html

Safe Harbor Statements

This press release contains statements that may constitute “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. Among other things, the management’s quotations and outlook information contain forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Potential risks and uncertainties include, but are not limited to: the Company’s business strategies and initiatives as well as business plans; future business development, results of operations and financial condition; expected changes in revenues and certain cost or expense items; expectations with respect to increased revenue growth and the Company’s ability to sustain profitability; the Company’s services and products under development or planning; the Company’s ability to attract users and further enhance the Company’s brand recognition; and trends and competition in the children’s entertainment and media market and industry, including those for online entertainment. Further information regarding these and other risks is included in Taomee’s filings with the U.S. Securities and Exchange Commission, including its registration statement on its final prospectus dated June 10, 2011 and its annual report on Form 20-F dated April 18, 2012. All information provided in this press release is as of the date of the press release, and the Company undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as required under applicable law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, the Company cannot assure you that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.

For more information, please contact:

Na You
Taomee Holdings Limited
+86-21-61280056-8578
ir@taomee.com

SOURCE Taomee Holdings Limited


Source: PR Newswire