Last updated on April 23, 2014 at 11:05 EDT

EyeTrackShop Partners with Majestic MRSS to Expand Services to India & the Middle East

July 31, 2012

NEW YORK, July 31, 2012 /PRNewswire/ –

EyeTrackShop [http://www.eyetrackshop.com ], the leaders in digital marketing research
and developers of the world’s first biometric online eye tracking solution for webcams, is
pleased to announce its partnership with Majestic MRSS [http://www.mrss.com ], one of the
largest independent full service market research firms in Asia that specializes in
multi-country research. Effective immediately, Majestic MRSS will distribute and sell
EyeTrackShop’s services throughout Asia and the Middle East.

“EyeTrackShop’s partnership with MRSS further accelerates our international presence
and enhances our ability to provide exceptional service to our customers in Asia and the
Middle East,” said Mathias Plank, CEO of EyeTrackShop.

“EyeTrackShop gives advertisers and researchers the ability to maximize the
effectiveness of their company’s communication and increase ROI” said Raj Sharma,
Co-founder & President (Global) Majestic MRSS

EyeTrackShop’s Webcam-based technology measures exactly where customers look and
enables companies to immediately see whether or not their advertisement is working. Among
EyeTrackShop’s clients, companies like Google, AOL and P&G can be found.

EyeTrackShop’s standardized reports illustrate for companies exactly what their
customers are looking at and what they miss out, helping them to develop and optimize
communication so that they can spend their dollars on only the best communication for
their campaigns. To learn more, visit http://www.eyetrackshop.com and


About EyeTrackShop

EyeTrackShop was spun out of the world leading eye tracking company, Tobii
Technologies, in 2010. EyeTrackShop has developed a software-only platform using regular
webcams to collect eye tracking data from consenting online users when they are browsing
the Internet. EyeTrackShop offers media owners, brand owners, agencies and others to
measure the effectiveness of their ad campaigns and improve their communication.
EyeTrackShop was recently awarded the Great Minds Award for Innovation from the
Advertising Research Foundation in NY. EyeTrackShop has offices in New York, Stockholm and

About Majestic MRSS

Majestic MRSS is one of the largest independent full service market research firms in
Asia that specializes in multi-country research. We conduct various studies in
qualitative, quantitative and online market research and market tracking. MMRSS is a
member of market research associations like ESOMAR, QRCA, MMRA and MRA, providing
full-service operations in India, Indonesia, Singapore, Hong Kong, Taiwan, Vietnam,
Thailand, UAE, China, Japan and South Korea. MajesticMRSS has client servicing offices in
twelve major countries in Asia with dedicated research professionals and project managers
to take care of research process and procedure in these countries. Majestic MRSS provides
a full range of market research service to global clients. They offer a wide range of
qualitative and quantitative research services both nationally and internationally,
specializing in planning, execution and proactive field management for multi-phased and
multi-location projects.

Raj Sharma, Co-Founder and President (Global), Mob: +91-9322105830, E-mail:

Sandeep Bhatia, Executive Director, sandeep.bhatia@majesticmrss.com


Source: PR Newswire