Tip for Marketing Pros: Prepare for Everything!
WASHINGTON, Aug. 1, 2012 /PRNewswire/ — The job of finding, keeping and growing business has never been more difficult.
So when marketing leaders descend upon Washington, D.C., in August for the 7th Annual Bridge to Integrated Marketing and Fundraising Conference, they will be thinking about what others are thinking, “How can I do my job better?”
When The Bridge Conference attendees hear guest speaker Laura Patterson, the hard driving marketing executive will have some advice for them.
“You and your companies and organizations are not investing enough in the marketing tools or training that you need,” she said.
Patterson’s VisionEdge Marketing of Austin, Texas, helps companies improve their marketing efforts through strategic and product market consulting, and marketing measurement and accountability.
Patterson knows her audience. She believes that today’s marketing executive is simply overwhelmed.
“Today’s marketing executive is trying to do so many things,” Patterson said. “They need to ask ‘Is what I am doing going to help my company achieve what it needs to in the next 12-to-18 months?’” she said.
Patterson has spent the last decade studying marketing performance and management and feels strongly about the important of alignment.
“Today’s marketing executives are drowning in work,” she said. “They just have to make sure that what they are working on really matters to the organization’s goals.”
For the direct marketing and fundraising professional, the Bridge Conference is a chance to learn and share some ideas while never forgetting the axiom that knowledge is of no value unless you put it into practice.
The Bridge Conference is a collaborative effort of the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals Washington DC Metro Area Chapter (AFP DC). It is sponsored by over 40 organizations including the AARP Foundation, The Non-Profit Times and Target Marketing. The conference runs from August 7 to August 9 at the Gaylord National Conference Center in National Harbor, Maryland, just outside Washington, D.C.
Geoffrey Sims, 480-331-6397
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SOURCE Bridge to Integrated Marketing and Fundraising Conference