Savored Hires 360 Public Relations As Agency Of Record
NEW YORK, Aug. 1, 2012 /PRNewswire/ — 360 Public Relations LLC has been selected to spearhead a comprehensive media campaign for Savored, the leading provider of restaurant yield management technology, which allows venues to create customized incentives for diners based on fluctuating demand for tables. The privately-held New York City-based company has delivered more than $40 million in incremental revenue to over 1,000 better restaurants nationwide since its launch in 2010.
360PR’s campaign will impact consumer, business and trade audiences, focusing on developments like the release of Savored’s first app for making discounted reservations (at up to 40 percent savings) on the go, the introduction of a more data-rich platform for restaurateurs, and announcements of new partnerships. The account will be handled by 360PR’s New York office.
“Our team at 360PR brings extensive expertise in food, hospitality, lifestyle and consumer-facing technology, which are all essential to telling our many stories,” said Ben McKean, co-founder and CEO of Savored.
With over 1,000 restaurants using the Savored platform in New York, Chicago, San Francisco and other major U.S. culinary capitals, Savored treats its members to unforgettable dining experience, at savings up to 40 percent off total food and alcohol tabs at the likes of Le Cirque and Osteria del Circo in New York, MK in Chicago and Chez TJ in San Francisco.
“Savored has all the ingredients for success, and we’re delighted for the opportunity to introduce Savored to the nation’s ever-growing legions of foodies. We look forward to leveraging our deep relationships with media and other influencers to help drive Savored’s growth,” said Rob Bratskeir, 360 Public Relations Executive Vice President, and General Manager of the agency’s New York office.
Savored is the nation’s leading provider of yield management solutions to the restaurant industry. Over 1,000 restaurants nationwide use the Savored reservation platform to lower prices when they have empty tables and to increase prices when they have excess demand. Savored leverages a proprietary technology that searches restaurant availability and leverages yield management to offer diners the lowest possible price at great restaurants. For more information, visit www.savored.com.
About 360 Public Relations LLC(TM)
360 Public Relations creates fresh, on-strategy campaigns that engage audiences, build fans and deliver meaningful results. The agency was named 2011 Boutique Agency of the Year and a Best Agency to Work For by The Holmes Report, and earned Boutique Agency of the Year Honorable Mention status at the 2012 PRWeek Awards. 360PR’s passion-driven, audience-centric practices include: Entertainment & Electronics, Healthy Living, @Home, Parenting and 360PR Social. For more, visit www.360PR.com and join us on Facebook and Twitter.
SOURCE 360 Public Relations LLC