One in Three Doesn’t Expect 3G Access at Summer Events
DUBLIN, Ireland, August 2, 2012 /PRNewswire/ –
As Britain’s summer of sport continues, Brits attending major events across the
country are becoming increasingly frustrated by failing mobile services. A survey by
CommProve [http://www.commprove.com ], a leading provider of network monitoring and
business solutions for mobile networks, found that one in three people doesn’t expect
access to 3G services such as Facebook, Twitter, or web browsing at the Summer’s major
The research found that only 68 per cent of phone users expect to be able to make and
receive phone calls at crowded events, despite calling being the central and long
established function of mobile phones. Despite heavy promotion by mobile handset makers
and operators, users believe they are far less likely to be able to access mobile internet
services. One in three doesn’t believe they will have access to Twitter and only 42 per
cent of users believe they will have Facebook access.
Though social networks have expected to be inundated with updates, as people tweet,
photograph and video their way through the Summer events, CommProve’s research shows that
consumers are more sceptical and don’t believe their network is capable of delivering
these services to large crowds, particularly following the BT service outage, where users
from across the country lost all mobile reception.
Though users believe Internet services are the least likely to work at the Summer’s
events, consumers showed particular frustration about losing traditional mobile phone
61 per cent of respondents to CommProve’s research said they find it extremely
frustrating when they can’t make or receive phone calls and 55 per cent got extremely
frustrated if they couldn’t send and receive texts.
The growing consumer appetite for 3G access will please operator, 3, whose customers
believed they would receive more reliable internet services (53 per cent thought 3′s
mobile internet could be relied upon at a major event) than any other operator.
Most users have become used to delayed messages on New Year’s Eve, but the increase in
services such as social networking, instant messaging and photo sharing through a mobile
phone has made these outages more regular and the feeling of ‘disconnection’ greater than
Lars Pedersen, CEO, CommProve, comments: “Mobile operators are finding it increasingly
difficult to keep up service demand, and this is resulting in service failures at the most
frustrating moments. Operators need to make their networks smarter at managing traffic and
ensure customers never miss out.”
The research, commissioned by CommProve and performed by an independent polling
company, surveyed over 2000 people from across the UK.
CommProve enables mobile network operators (MNOs) to control financial performance,
quality of experience and network performance using real-time cell awareness. The
CommProve NetLedge platform provides real-time data acquisition and mediation while the
CommProve Insight application suite collects and analyzes network usage information and
integrates it with business rules and subscriber data to enable operators to maximize both
customer satisfaction and profitability.
Headquartered in Ireland, and privately held since it was founded in 1996, CommProve
customers include H3G, Telecom Italia, TIM Brasil and Vodacom. For additional information
please visit http://www.commprove.com.
Analyst/media contact: Stephanie Forrest Tel: +44(0)7917695755 Email: firstname.lastname@example.org Twitter: @commprove