Journey On: Manduka® Launches New Yoga Bag Line For The Studio, The Retreat And Any Road In Between
LOS ANGELES, Aug. 2, 2012 /PRNewswire/ — Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, announced today the debut of Journey On, its first complete line of innovative, naturally crafted, versatile bags designed to tote all of yoga’s essentials. Taking its inspiration from the adventure yogis experience both on and off the mat, the Journey On collection includes six unique bags providing ample support whether heading to the studio or trekking across the globe.
“For most practitioners, yoga is a personal journey and their gear a foundation for support,” said Manduka CEO, Sky Meltzer. “Our goal with Journey On was to provide a family of high quality bags that were consciously and stylishly designed to carry mats, towels and props with ease. The collection is a great addition to our purpose driven, revolutionary, eco-friendly line of yoga gear.”
The Journey On Collection includes: the Roadtripper–a durable duffle with special mat compartment, the Seeker–a handbag/satchel/versatile mat carrier, the Wanderer–a finely crafted, roomy tote for all the essentials, the Daytripper–top loading, adjustable shoulder mat bag, the Commuter–hands free, durable carrier with gravity cinch closure, and the Go-Getter–grab and go sling that secures any sized mat.
Original, practical, comfortable and made of natural cotton and linens, the line features antique brass hardware detailing. From the studio to the road, the Journey On collection showcases a love of yoga and a commitment to the planet, without sacrificing style or performance.
To help support the launch of the new collection, Manduka will celebrate the journeys of its fans by giving away pieces from the line on its Facebook page.
To view the entire collection: http://viewer.zmags.com/publication/167ba369
Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka’s technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka’s products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.
Saeger Media Group