Lady Foot Locker Announces Katie Cassidy As Brand Ambassador
NEW YORK, Aug. 2, 2012 /PRNewswire/ — Lady Foot Locker announced today that actress Katie Cassidy has joined Lady Foot Locker as a brand ambassador and celebrity stylist. Cassidy will offer fans, customers and Lady Foot Locker VIP members fashion and fitness tips, adding her personal touch to the wide selection of athletic footwear and apparel.
“Looking good and feeling good are top of mind for women who shop in our stores. Katie is the perfect fit for Lady Foot Locker because she makes fitness a priority in her everyday life, so she can look good and feel good,” said Lauren Bristow, Vice President of Brand Marketing for Lady Foot Locker. “We are excited to have Katie as a spokesperson for Lady Foot Locker as she shares our collections with our customers and her fans.”
Cassidy worked closely with Lady Foot Locker stylists to select key outfits that make it easier for customers to achieve a fashionably fit look. Cassidy’s stylings will be featured both in-store and online at www.ladyfootlocker.com/myvip and incorporated within social platforms, such as Facebook and Polyvore.
The Lady Foot Locker VIP program will support Cassidy’s philanthropic efforts to benefit H.E.L.P. Malawi, an organization she has supported since 2009. “I’m happy to work with a brand that believes in motivating young women to be everything they can be, to be healthy both physically and mentally. Being in top shape helps me to perform my best every day and I hope I can inspire my peers to do the same,” says Katie Cassidy. “I’m especially proud of bringing together two causes that I am very passionate about to make a difference in the community.”
Katie Cassidy can be seen in The CW’s upcoming series Arrow, set to premiere fall 2012. She achieved fame through her various roles in television shows and films, including Gossip Girl, Melrose Place, A Nightmare on Elm Street and Monte Carlo.
For more information on Katie Cassidy and Lady Foot Locker, please visit www.ladyfootlocker.com/myvip.
About Lady Foot Locker
Lady Foot Locker is the national athletic apparel, footwear and accessories retailer that caters only to women, with over 300 stores located in the United States, Puerto Rico and the U.S. Virgin Islands. Its stores carry stylish and versatile athletic footwear and apparel that enable women to lead an active, healthy and confident lifestyle. For more information about Lady Foot Locker, visit www.ladyfootlocker.com.
SOURCE Lady Foot Locker