The Echo System Launches Echo Effect Analytics – Platform Measures Return On Social for Brands
NEW YORK, Aug. 2, 2012 /PRNewswire/ — The Echo System, the return on social company, today announced the availability of its innovative Echo Effect Analytics, an interactive platform that allows businesses to measure their return on social investments, identify influencers, and collect shopping, sharing, interest, and influence data on 100% of their website visitors.
Current social analytics platforms often leave marketers’ questions unanswered, fail to pinpoint measurable ROI numbers and only measure social channels, not social users. The Echo System is disrupting the social analytics market with Echo Effect Analytics, a dashboard-driven platform that combines social data with transactional data in order to measure the true value of fans, sharing, social engagement and individual website visitors.
The platform’s shopping data uncovers correlations between social engagement and revenue. Marketers can compare the revenue per visit, conversion rate and average order size between different social segments, including non-social visitors, social visitors, sharers, members, and Facebook fans. Sharing data sheds light on which sharing channels are driving referrals and the revenue impact of those referrals. Interest and influence pages pull key datapoints from the social graph, providing insight into the breadth and depth of visitor interests and the size of their networks.
The platform also creates a unique profile for every website visitor, combining their shopping, sharing, interest, and influence data and assigning them an Echo Effect score from 1 to 100 that indicates their value to and impact on a specific brand. These profiles and their data can then be exported via API and combined with other data, such as CRM and email databases, enabling more personalized marketing and higher customer lifetime values.
“With Echo Effect Analytics, our customers can pinpoint their most valuable social segments and customers with real ROI metrics,” notes Lance Neuhauser, CEO of The Echo System. “Our dashboard presents data clearly with intuitively-designed visuals and data that can be exported and further analyzed. Companies of all sizes need to monitor their social efforts and be able to prove their worth to management. Armed with Echo Effects Analytics, marketers can better understand the revenue impact of social engagement, compare social and non-social audiences, identify influencers, and adjust accordingly.”
For a demonstration of the Echo Effect Analytics Platform, visit http://theechosystem.com/contact/. To find out more about The Echo System and its unique approach to driving return on social, visit www.theechosystem.com.
About The Echo System
The Echo System was created in 2010 to help ecommerce brands measure and maximize their return on social and is funded by GSV Capital and high profile angel investors from the advertising industry. The Echo System’s Echo Effect Analytics platform provides powerful insights on social ROI. Echo Engage and Echo Convert drive conversions and profitability by delivering dynamic, personal messages and offers. The Voxsup Facebook Ad Platform efficiently targets users based on interests, connections and commercial impact. Find out more at www.theechosystem.com.
SOURCE The Echo System