Pandora Announces July 2012 Audience Metrics
OAKLAND, Calif., Aug. 6, 2012 /PRNewswire/ — Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of July 2012.
- Listener hours for Pandora during the month of July 2012 were 1.12 billion, an increase of 76% from 637 million during the same period last year.
- Share of total U.S. radio listening for Pandora in July 2012 was 6.13%, an increase from 3.51% at the same time last year.
- Active listeners were 54.9 million at the end of July 2012, an increase of 48% from 37.1 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora’s users and usage across platforms.
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com