Schick® Quattro For Women® Announces Second Partnership With Alloy Entertainment And New Nostalgic Facebook Quiz Application
SHELTON, Conn., Aug. 8, 2012 /PRNewswire/ — Schick® Quattro for Women®, the first brand to design an innovative, high-performance, four blade razor for women, announces the launch of their second season sponsorship of Alloy Entertainment’s web series, Dating Rules From My Future Self (https://www.facebook.com/DatingRules). In conjunction with the dating thematic web series, Schick Quattro for Women reveals Dare to MASH, a new dating-themed quiz and coupon on the brand’s Facebook page (www.facebook.com/schickquattroforwomen).
Known to give women a shave so smooth they can skip a day or two, the Schick Quattro for Women brand knew that a partnership with Alloy Entertainment for season two was an instant fit. Dating Rules From My Future Self speaks directly to the Schick Quattro for Women consumer, who looks to live her dating life to the fullest and always dares to be spontaneous.
“After the amazing success of our first sponsorship of Dating Rules From My Future Self this past February, we were thrilled to partner again with Alloy Entertainment on season two,” says Brand Manager Christine Galotti. “We look to give our consumers the smoothest skin they desire, so that they can be daring and spontaneous in their dating lives. For a little added fun, we re-created the popular MASH game as a way for our fans to look into their future and save on a future razor.”
Dare to Discover Spontaneous Savings
Drawing on the nostalgia of the classic paper game, MASH (Mansion, Apartment, Shack, House), Schick Quattro for Women launches “Dare to MASH” – an interactive game that gives women a chance to see into the romantic future, the same way Dating Rules From My Future Self gives its lead characters dating advice from themselves ten years ahead. By answering a few dating themed questions, fans will discover their romantic fate… from the type of guy they’ll marry, to where they’ll live, to the Schick Quattro for Women razor that will give them silky smooth skin. And now through August 25(th) everyone that plays instantly receives a coupon for a future Schick Quattro for Women purchase.
Schick® Quattro for Women® razors are marketed by Energizer Personal Care, LLC. A leading manufacturer of razors and blades around the world, Energizer Personal Care is a division of Energizer Holdings Inc., headquartered in St. Louis, Missouri. It ranks as the world’s second largest manufacturer and marketer of wet shave products for men and women under the Schick and Wilkinson Sword brands.
For more information on shaving and Schick® Quattro for Women®, visit quattroforwomen.com, facebook.com/schickquattroforwomen and twitter.com/quattroforwomen.
©2012 Energizer. Energizer, Schick and Quattro for Women are trademarks of Energizer.
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