Last updated on April 21, 2014 at 9:29 EDT

PERT Plus And BRUT Get Down And Dirty With Warrior Dash

August 9, 2012

NEW YORK, Aug. 9, 2012 /PRNewswire/ — PERT(®) Plus 2in1 Shampoo Plus Conditioner, the hassle-free shampoo that gets your hair clean quickly, and BRUT(®), the classic men’s grooming brand, will sponsor Warrior Dash in Windham, NY on August 11( )and 12.

Warrior Dash, the extreme running series, tests participants’ mental and physical strength through a 5K race filled with grueling obstacles. Runners must leap over fire, dodge barbed wire and wade through a muddy pit in order to cross the finish line, leaving them not only exhausted but dirty too. Before celebrating in the post-race festival area, participants can get cleaned up at the PERT Plus “Sudz Zone” shower trailer. To tie into the brand’s campaign slogan, “In. Out. Done,” shampoo samples will be provided to help get rid of the mud quickly.

In addition to providing samples in the festival area, BRUT will also showcase its campaign slogan, “Let Your Man Out,” by offering participants a chance to win a weekend adventure getaway worth $1,000 courtesy of Discover Outdoors. www.discoveroutdoors.com/

“We are excited to sponsor New York’s Warrior Dash,” said Rick Cutler, Marketing Director at Idelle Management Company. “This intense mud run successfully represents each brand’s campaign message and also reinforces the value of fun, family and tradition.”

“Red Frog Events and Warrior Dash are excited for PERT Plus and BRUT to have a large presence at Warrior Dash New York,” said Ashley Beirne, Partnership Director at Red Frog Events. “Warrior Dash is not only about challenging its participants physically, but it also puts emphasis on being yourself and having fun, which is apparent through the festival-like atmosphere and its partnership with these family-focused brands.”

About Idelle
Idelle Labs Ltd. is a division of Helen of Troy Ltd., based in El Paso, TX. Idelle Labs manufactures and distributes personal care products including PERT Plus, BRUT, Infusium 23 and Sure in the U.S. and Canada. PERT Plus offers simple, effective hair care products for those who want great hair that smells good too. BRUT features a collection of products that complement all stages of male grooming in a classic, masculine scent. For more information on the products and retailer locations, please visit www.facebook.com/Pert2in1 and www.facebook.com/Brut.

About Warrior Dash:
Warrior Dash is the world’s largest running series and is held on more than 50 challenging and rugged terrains across the world. Participants will bound over fire, trudge through mud and scale over 14 obstacles during this fierce 5K. After pushing their limits and conquering extreme obstacles, Warriors celebrate with live music, Warrior grub and beer steins.


Source: PR Newswire