Gannett’s KUSA-TV in Denver is the top-rated station in the country for London Olympic coverage among adults 25-54
MCLEAN, Va., Aug. 9, 2012 /PRNewswire/ — Three Gannett-owned television stations, KUSA-TV in Denver, KARE-TV in Minneapolis and WXIA-TV in Atlanta, are the top rated NBC affiliates for the 2012 Summer Olympics in London among the key advertising demographic of adults 25-54 during prime time. KUSA in Denver is the No. 1 rated NBC station and is averaging a 51 share in prime time.
Three additional Gannett-owned NBC television stations placed among the top 10 highest-rated local television stations in the 25 largest television markets, according to Nielsen LPM overnight ratings. Gannett’s KSDK-TV in St. Louis is fifth. KPNX-TV in Phoenix and WKYC-TV in Cleveland tie for sixth. Overall, Gannett stations take four of the top five and six of the top 10 spots. Ratings are up significantly from the Beijing Games.
“NBC’s coverage of the London Games is bringing viewers some of the most extraordinary moments in Olympic history, ultimately making them the most watched and most social Games ever,” said Dave Lougee, president of Gannett Broadcasting. “Working with NBC, our stations are doing terrific work bringing home the stories of our athletes throughout the communities we serve. We are engaging with our consumers across every platform- broadcast, mobile, online and in social media. As a result, we are seeing the relationship between social media and television viewing more fully realized with viewership reaching historic levels. We are also extremely proud of the unprecedented level of collaboration and sharing of resources that is taking place across Gannett’s 23 stations, 81 community newspaper properties and the USA TODAY Sports Media Group to cover the Olympics for consumers across the country.”
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.
SOURCE Gannett Co., Inc.