Last updated on April 18, 2014 at 10:45 EDT

Medical Website Design The Pain-Free Way

August 9, 2012

COLD SPRING, N.Y., Aug. 9, 2012 /PRNewswire/ — Building a medical website doesn’t have to be painful, not when you have the right help. As a leader in medical website design, Aurora Information Technology, Inc. (Aurora IT) provides healthcare and medical marketing support to doctors, surgeons, and hospitals around the globe. Among their recent site launches are two anesthesiology websites for practices located in New York and Connecticut.

(Photo: http://photos.prnewswire.com/prnh/20120809/NY55197 )

“We make it easy,” says Daniel Gilbert, CEO and President of Aurora IT whose team takes the pain out of medical site design by drawing on more than ten years of medical marketing, medical logo design, and medical copywriting expertise. Bitrix Site Manager 11.0, a fully scalable content management system (CMS) that facilitates the latest online publishing, website management, and e-marketing solutions, backs each Aurora IT site.

“We understand building a site from the ground up can be a daunting task, especially for doctors who have far more important things to focus on,” says Gilbert. “Customization, ease, and affordability. That’s what we deliver, whether it’s for a single-provider practice or a large-scale hospital.”

Aurora IT strives to create healthcare sites that focus on three principals: physician expertise, patient ease, and search engine optimization (SEO).

Client Snapshots


Northeastern Anesthesia Services (NEA)
Northeastern Anesthesia Services supports patients and hospitals throughout New York, New Jersey, and Connecticut. The challenge here was to create a comprehensive anesthesia website that spoke to two distinct audiences: hospital administrators and patients.

After covering the basics of logo design, site planning, and physician portraits, Aurora IT took things to the next level. “Administrators need facts and direct access to anesthesiologists. Period,” said Gilbert. “But patients need more. They need assurance about the practice’s expertise and they often need some education and reassurance about the medical situation they’re facing.”

To make that happen Aurora IT planned and produced a patient education video series with live footage of NEA experts caring for patients before, during, and after surgery. The site works even harder for NEA by giving patients access to secure online bill paying.

Hartford Anesthesiology Associates, Inc.
In the new Hartford Anesthesiology Associates website, Aurora IT created a visually appealing and information-rich portal for patients. The site was designed to mirror the vast expertise and reach of each healthcare professional in this 12-facility practice. Aurora IT created easy-to-follow, cross-referenced navigation that helps users gather the information they need by location or by medical sub-specialty.

Aurora IT further strengthened the site with physician portraits and an emphasis on SEO keywords and key phrases. To keep content fresh and expand patient services, new clinical research and patient billing sections are soon to be launched.


From new practices to world-renowned surgeons, Aurora IT supports medical experts of all specialties and geographies. Their medical expertise helps clients leverage online resources for external websites and Intranet portals. Aurora IT can design a site that suits your practice and your budget. Visit www.aurora-it.us or call 866-573-5773 to find out how painless it can be.

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SOURCE www.aurora-it.us

Source: PR Newswire