MTV Latin America and Mexican Pop Sensation Dulce Maria Presented in Mexico City the Music Video for “Es un Drama,” the Theme Song for MTV Latin America New Novela “Ultimo Ano”
MEXICO CITY, Aug. 9, 2012 /PRNewswire/ – MTV Latin America held a press conference in Mexico City for their new novela, the psychological thriller “Ãšltimo AÃ±o.” Dulce Maria presented her new music video for “Es un Drama” (#Esundrama), the theme song of the novela. MTV Latin America and mtvla.com released the video on Tuesday August 7(th), at 8pm (Mex/Arg/Col) during the special “Making the Video: Ãšltimo AÃ±o“.
The cast was officially presented at the press conference: Kendra Santa Cruz/Celeste (Mexico), MartÃn Barba/Benjamin (Mexico), Mauricio Henao/Martin (Colombia), and Iliana Fuengo/Fernanda (Mexico). MTV Latin America also announced that Ãšltimo AÃ±o is co-produced with CadenaTres Grupo Imagen Multimedia and that Canal 28 of CadenaTres will be the exclusive platform of the show’s broadcast in open-TV in Mexico, with premiere date still to be confirmed. CadenaTres has released exciting shows such as las Aparicio, el 8vo Mandamiento and El Albergue e Infames in Mexico and Latin America.
“I am excited to officially present MTV’s Latin America first novela produced in Mexico and to announce our association with CadenaTres. We are sure that with our expertise in young audiences and their experience in producing novelas, this production will be a total success,” said Eduardo Lebrija, SVP of Production and Programming of MTV/Comedy Central/VH1 for VIMN the Americas.
“MTV Latin America is opting for the novela genre again, which is popular with our audience, and now our new novela, Ultimo AÃ±o, has a different story, an ideal cast and a strong musical component led by Dulce Maria“, said Fernando Gaston, SVP of Production and Programming in MTV/Comedy Central/VH1 for VIMN the Americas. “We are certain that this novela will connect with our fans in Latin America and beyond“.
“CadenaTres has brought different, exciting and successful series. For us, Ãšltimo AÃ±o is a project that has been inspired by reality to create original and intelligent entertainment,” said Eric Reid, Director of Production of Fiction for CadenaTres.
“Ãšltimo AÃ±o“ is MTV’s Latin America third novela and the first of its kind to be produced in Mexico. The novela is slated to premiere on Monday September 3(rd), 2012 and later in the US through “Tr3s: MTV, MÃºsica y MÃ¡s”.
Ãšltimo AÃ±o marks MTV’s first partnership with the NGO, Population Media Center (PMC), to integrate in its scripts and creative pieces, issues that may raise social awareness amongst the audience. Through the use of entertainment-education programming, characters will be developed to evolve into role models for the audience. Ãšltimo AÃ±o will portray issues present in teenage lives such as of sexual health, contraception, HIV/AIDS and STDs, gender equality, cyber bullying, education and more.
The psychological thriller, “Ultimo AÃ±o”, develops in the world of high school adolescence. Martin, an apparently ideal teenager, arrives at an elite school as part of a student exchange program. He lives with Benjamin, a popular kid who takes him under his wing and transforms him into his best friend. Both fall in love with the same girl. Mistrust develops when a conniving Martin steals his friends, his popularity and his entire life. Faced with disbelief from family and friends, Benjamin begins to wage a solitary battle at unmasking the real Martin.
The cast also includes Julia Urbini, Dolores GÃ³mez, Paola Galina, Michel Duval, Norman Delgadillo, Leopoldo MarÃn, MartÃn Navarrete, MarÃa JosÃ© SuÃ¡rez and Juan De Dios, amongst others.
Viacom International Media Networks The Americas, a unit of Viacom Inc. ((NASDAQ: VIA, VIAB), owns and operates the company’s portfolio of entertainment brands, which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, MÃºsica y MÃ¡s in the US, which targets a broad US Hispanic audience, and MTV Networks International’s programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company’s emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also serve the growing number of digitally connected consumers via its websites: mtvla.com, mundonick.com, comedycentral.la, comedycentral.com.br, vh1la.com, vh1brasil.com.br, tr3s.com, mtv.ca and nickcanada.com as well as through its broadband and community sites: mtvrevolution.com, mundonick.com/nickturbo, , mtvmusica.com, neopets.com and mtvdemo.com.
SOURCE MTV Networks Latin America