Binn, Gilt Groupe and James Cohen, CEO of Hudson Media Inc. and Owner/Board Member, Dufry AG, Debut Luxury-Lifestyle Digital and Print Magazine DuJour
NEW YORK, Aug. 9, 2012 /PRNewswire/ — On Monday, August 13, CEO Jason Binn debuts DuJour, a quarterly lifestyle publication for the highly affluent, chronicling the vibrant worlds of the wealthiest and most inspiring. DuJour is available, in print, online, and mobile to members of Gilt Groupe, the ground-breaking retail site, and at Hudson Media newsstands in select markets nationally. Distribution amounts to a controlled audited circulation of over three million.
The 300-page inaugural book (fall 2012), with over 200 editorial pages, features Christy Turlington Burns, shot by famed photographer Bruce Weber, as the cover subject. The corresponding profile finds Turlington Burns, with her daughter and other children at a Hamptons stable. Highlights in-book include a fashion shoot in the former home and studio of Richard Avedon, an interview with Wendy Vanderbilt Lehman, and a travel feature about design in Morocco.
Each issue of DuJour is a dynamic take on everything of necessity and enjoyment to the highly affluent reader – art to politics to travel, fashion, beauty, design, investments and philanthropy. Clean lines and layouts filled with original photography and artful typography – across both digital and print platforms – bring the content to life. At the top of the masthead are co-editors Keith Pollock and Nicole Vecchiarelli, who joined DuJour from Elle and InStyle respectively. The staff and roster of contributors boast handpicked notables of lifestyle media, including Kate Betts, Alexandra Peers, John Connelly, Mickey Rapkin, Harriett Mays Powell and Patricia Bosworth.
DuJour’s integrated digital and print platform creates a distinct experience for both readers and advertisers. The online version, available in mobile format as well, features a highly innovative interface that is both compelling and intuitive. With a click, the reader is instantly taken to more editorial content, or to a luxury brand’s retail site for product details and purchase consideration. Scroll-through between advertising and editorial content is seamless. Code + Theory produced the website and tablet version.
All digital publications will be posted on dujour.com, accessible to gilt.com members and mobile devices. Content will also be available on Twitter, Tumblr and Facebook. 235,000 copies of DuJour will be distributed to Gilt subscribers who opt for the print version, with 15,000 copies displayed at Hudson Media newsstands throughout the country.
For its readership, the publication reaches the highest-net-worth readers and consumers. Print readers meet five of the seven following qualifiers: average net worth of $5 million; liquid assets of over $1 million; average home values in excess of $1.5 million; average income in excess of $250,000; annual transactional luxury purchases offline of $100,000+; $10,000+ online high-end purchases annually; annual philanthropic donations of $10,000+. And the digital audience includes 3.5 million Gilt Groupe members.
DuJour focuses on the top U.S. markets, including New York, Los Angeles, Chicago, Miami, Las Vegas and San Francisco, where roughly 80% of the sales of luxury products and services take place, in additional to seasonal regions, like the Hamptons, Aspen and Sun Valley.
ABOUT JASON BINN
Jason Binn is the founder and former CEO of Niche Media Holdings, LLC, a leading publisher of luxury magazines. Following Niche, in 2010 he was appointed Chief Advisor to the CEO and founder of Gilt Groupe, Kevin Ryan. He is now the founder and publisher of DuJour, an affluent-lifestyle publication available, in print and digital formats, only to high-net-worth Gilt members. DuJour premiered with its fall 2012 issue.
Binn has been awarded Ernst & Young’s “Entrepreneur of the Year” honor, inducted into the American Advertising Federation’s “Advertising Hall of Achievement”, and featured as one of Crain’s “40 Under 40″ entrepreneurs.
ABOUT GILT GROUPE
Gilt is an innovative online shopping destination offering its members special access to the most luxurious merchandise, culinary offerings and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men and children; home decor; artisanal goods; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations.
ABOUT JAMES COHEN (Hudson Group)
James Cohen is President & CEO of Hudson Media INc., a diversified magazine service company which includes Hudson News Distributors LLC, one of the largest magazine and book distributors in the U.S. Additionally, Cohen is the founder and owner of Hudson News, the largest airport newsstand operator in the country and the leading travel retailer in North America. In 2008, Cohen and private equity firm Advent International merged Hudson News with Dufry AG of Basel, Switzerland, one of the largest airport duty-free operators in the world, where he serves on the Board of Directors and is one of the company’s largest shareholders. The Hudson News brand is no represented in 11 countries throughout the world, and the combined Dufry / Hudson entity comprises over 1,160 stores in 45 countries and 160 airports and terminals. Dufry’s duty-free stores carry some of the most prestigious brands in the world, including Cartier, Bulgari, Absolut, Estee Lauder, Chanel, Ralph Lauren, Hermes, Sony and others.
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