Shopbop Reveals Its Fall 2012 Advertising Campaign
NEW YORK, Aug. 10, 2012 /PRNewswire/ — Shopbop.com reveals its Fall 2012 print advertising campaign featuring model Frida Gustavsson shot by photographer Guy Aroch.
Speaking to Shopbop’s versatile approach to dressing, mixing apparel and accessories across all designer categories, the campaign highlights effortless, chic silhouettes with statement jewelry.
Taken against the back drop of Paris, the “Fall in the City” campaign features fashion from Robert Rodriguez, McQ – Alexander McQueen, Ellery, Julie Haus, Tibi, and Helmut Lang, amongst others, speaking to Shopbop’s global customer’s interest in looking to Shopbop for introductions to new brands, access to their favorite collections and advice on how to wear them together daily.
The campaign will run September through November in issues of Vogue, InStyle, and Elle.
Shopbop.com is the premier online shopping destination for what’s new and what’s next in fashion and style, offering women around the world the best selection from both established and emerging designers.
Working with over 500 international brands, Shopbop.com offers women in 165 countries a selective and nuanced fashion forward assortment of ready to wear and accessories with fast, free global shipping.