Actress Kaley Cuoco Makes A Big Bang As the Newest Face of Proactiv®, America’s #1 Acne System
SANTA MONICA, Calif., Aug. 10, 2012 /PRNewswire/ — Kaley Cuoco understands that having acne is not funny. After finding Proactiv more than ten years ago, Kaley is joining with America’s #1 acne system to show breakouts exactly who has the last laugh.
Kaley is yet another loyal customer- turned- spokesperson. She recently filmed her first television advertising campaign with Proactiv in Los Angeles before going back on set for Season Six of the hit show “The Big Bang Theory.” Kaley’s Proactiv campaign will begin airing in fall 2012.
Kaley’s history with breakouts began as a teenager when she was cast on her first hit show. As a 16-year-old, she felt so self-conscious, she asked the director to only film her from certain angles to hide her breakouts from the camera.
“Acne can destroy your self esteem, so I was desperate to find a product that would help clear my skin. I fell into the trap of believing that if skincare is expensive, it must work. But after months of trying various creams and cleansers, my acne became worse,” said Kaley. “My mom bought me Proactiv as a gift and within days of using the products, my skin began to clear. Ten years later, Proactiv is still my go-to skincare system. I have it in my shower, on set, in my travel bag- it has become a part of my lifestyle. Just like eating right and working out, I have to work to maintain my clear skin. And, I can with the help of Proactiv.”
Kaley’s TV spots will highlight her long-standing favorite Proactiv products including the 3-Step System, Mini Maintenance System Travel Kit, Refining Mask and Daily Protection Plus Sunscreen Broad Spectrum SPF 30 among others.
Since launching more than 16 years ago, millions have turned to Proactiv, including celebrities like Naya Rivera, Julianne Hough and Justin Bieber, for help in beating their breakouts. More information on Proactiv can be found at proactiv.com.
Fans of Kaley Cuoco can visit Proactiv’s Facebook, Twitter and Youtube channels for more information, images and behind-the-scenes footage from her Proactiv commercial shoot:
For more than 16 years, Proactiv(®) Solution, America’s No. 1 acne system, has been a leader in acne prevention and treatment. With exclusive micro-crystal benzoyl peroxide, Proactiv directly targets acne-causing bacteria and other impurities like oil and dirt, to clear existing acne blemishes and help prevent new acne blemishes from forming. Proactiv has a complete line of products, beyond the iconic 3-Step System, formulated specifically for acne prone skin including moisturizers, sunscreens, spot treatments and body washes.
Proactiv was developed by leading dermatologists, Katie Rodan, M.D. and Kathy Fields, M.D. It has been used by millions of women, men and teens around the world and has been recognized with 30 awards and honors from the beauty and health industry.
Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (888) 819-2019 or online at www.proactiv.com.
About Guthy-Renker, LLC
Guthy-Renker is one of the world’s largest and most respected direct marketing companies, with distribution in more than 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.
Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA’s Executive Committee /Board of Directors and now serves as Chairman Emeritus.
More than sixteen years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world’s best selling acne treatment product, helping millions to achieve the goal of clear skin.
Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.
SOURCE Guthy-Renker, LLC; Proactiv