Snap Secure Launches Integrated Marketing Campaign to Promote Mobile Security App
PRINCETON, N.J., Aug. 13, 2012 /PRNewswire/ — Snap Secure(®) (www.GetSnapSecure.com), part of Snap MyLife, Inc., which develops cloud-service applications for consumers, has launched a TV advertising, direct marketing, social media and public relations campaign called “Meet the Phones,” which highlights the safety and security perils that smartphones – and their owners – face every day.
The four TV ads, one 60-second and three half-minute spots, introduce viewers to a family of “living” smartphones – father, mother and teen-aged daughter – who whimsically discuss with viewers the dangers they face and underscore the need for Snap Secure in order to protect their devices, data and loved ones. The TV campaign is believed to be the first for a direct-to-consumer mobile app and was created by R2C Group in Portland, Oregon. Initial spots will appear on 12-15 national cable channels including A&E, CNBC and TrueTV.
The direct marketing campaign consists of advertising support from online, mobile, print and outdoor advertising. The companion social media campaign includes “Meet The Phones” Facebook, Twitter and YouTube pages.
“Smartphones and tablets are mainstream and we want to inform consumers that there are mobile security apps on the market that will help them to protect their families, their devices and their data in a responsible yet cost-effective manner,” said Michael Subhan, vice president of marketing, Snap MyLife, Inc. (www.snapmylifeinc.com) and developer of the integrated campaign for Snap Secure.
The Snap Secure app is a cloud-service application that provides a broad range of protection for Android and BlackBerry smartphones and Android tablets, including protecting and managing privacy; real-time tracking and location of family members; locating and remotely controlling lost or stolen phones and tablets; wiping data remotely; backing up and restoring data and preventing viruses, spyware and spam. Snap Secure offers two full version pricing plans: $5.99 per month for up to five users or $57.99 per year for up to five users. The app has already been downloaded more than 2 million times with more than 2,500 customers subscribing daily for the mobile app service.
About Snap MyLife
Snap MyLife, Inc. is a fast-growing developer of consumer cloud-service applications for mobile devices and other Internet-enabled consumer electronics. Its applications under the Snap(TM), Snap MyLife(®), Snap Sync(TM), Snap Play(TM) and Snap Secure(®) brands allow consumers to leverage cloud-services with simple, yet powerful applications for content sharing, messaging, editing, streaming, backup and synchronization, as well as device and content security across virtually all consumer electronics device categories. Snap MyLife, Inc., is headquartered in Princeton, N.J., with offices globally, and is backed by Edison Ventures and Sycamore Ventures. For more information, visit www.snapmylifeinc.com.
Snap MyLife, Snap Secure and Snap are registered trademarks and Snap Sync and Snap Play are trademarks of Snap MyLife, Inc. All other trade names are the property of their respective owners.
Savannah Tikotsky / Emily Simmons
212.808.4903 / 212.808.4904
SOURCE Snap MyLife, Inc.