CPA Retargeting Leader myThings to Exhibit at eTail Boston 2012
BOSTON, August 13, 2012 /PRNewswire/ –
myThings [http://www.mythings.com ], a global leader in conversion-driven display
advertising solutions, announced today that it will be presenting its best-of-breed
eCommerce solutions at this year’s major eTail East conference in Boston.
The company specializes in driving incremental sales at scale for online retailers by
personalizing banners in real time across the entire sales funnel. This includes upper
funnel user acquisition products and lower funnel solutions that maximize the value of
Optimizing for conversions rather than clicks, myThings has built the best
performance-driven machine in the market. It is why it is the only company that can truly
support a CPA model that places the conversion at the heart of its business.
Fully confident in its performance-driven capabilities, myThings is also the only
company offering a True CPA model in which advertisers can pay only for post-click sales.
“We’re looking forward to presenting our award-winning display solutions at this
year’s e-Tail Boston. myThings places all its weight behind performance and conversions.
We are doing so because we know that, ultimately, advertisers seek actual sales, not
clicks. After all, they can’t pay their bills with clicks,” said Michael Swope, US
Managing Director of myThings.
eTail Boston is a leading online and multi-channel retail event attended by top
industry leaders and professionals.
To schedule a media interview, please contact pr [firstname.lastname@example.org ]@ [email@example.com
]mythings.com. Come visit us at Booth #66.
Founded in 2005, myThings is the global leader in conversion-driven, personalized
display advertising solutions, generating incremental sales for its customers, at scale
and across the sales funnel. The company’s award-winning technology generates a 150%
uplift compared to the retargeting industry standard.
myThings personalizes over three billion banner impressions a month and over 1 billion
RTB requests per day. The company operates in 15 markets including the US, UK, France,
Germany, Spain, Italy, Benelux, Nordics, Russia, Turkey, India and Japan. Among its
customers are tier 1 brands such as Best Buy, Microsoft Store, Orange, Vodafone, Telecom
Italia, SDG group (Littlewoods, Very) and Zalando. For more information, visit us at