Advertisers Migrate to Consumers: Internet Advertising Surpasses Print Advertising, Mobile Advertisement to Grow at 56.6% CAGR
FARMINGTON, Conn., Aug. 13, 2012 /PRNewswire-iReach/ — Internet and mobile advertising are experiencing astronomical growth rates. Advertisers are migrating to where the consumers are. The increasing use of smartphones, adoption of internet technologies and widespread connectivity means that individuals are spending more of their time in the virtual sphere. As they decline in popularity, hardcopy periodicals are in danger of being phased out and so is print advertising. Global Information Inc. is pleased to present three new reports detailing the trends and forecasts surrounding the global and regional markets for mobile and internet advertising.
Global Mobile Advertisement Market 2011 – 2015
As the Global Mobile Advertisement market continues to expand, major mobile advertisement platform providers are strengthening their market position by acquiring leading advertising and technology-providing companies. This will help the companies provide consumers with better service and broaden the reach of their advertisements. Additionally, many other companies in different sub-segments of the mobile advertisement value chain are building partnerships in cross-segments in order to maintain their market share and market growth.
The study addresses one of the key challenges in this market: how to boost low revenues received by advertising agencies from mobile advertisements. TechNavio’s report aims to assist decision makers’ understanding of the present and future landscape of this market.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/infi247815-global-mobile-advertisement-market-2011-2015.html
China’s Advertising Sweet Spot: Targeting Young, Upwardly Mobile Consumers with Digital Media
In 2011, China’s Internet advertising market size reached RMB 48.1 billion (US$7.6 billion), surpassing print advertising – placing it in second place behind only television ads. As marketers in China have begun to recognize the importance of marketing via digital media including search engine advertising, online portals and affiliate networking, not every marketer truly understands how to best use these new digital channels to engage Chinese consumers. This is especially true when it comes to social media and online video sites.
This report focuses on the rise of social media and online video as the latest important channels for digital marketing in China, aiming to answer the question “How can marketers effectively incorporate online video and social media into their marketing campaigns to drive measurable results?” Readers will learn why online video and social media have become such critical tools to reach Chinese consumers, and how market leaders have successfully implemented digital media to capture the eyes and wallets of Chinese consumers.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/mr248365-chinas-advertising-sweet-spot-targeting-young.html
Worldwide and U.S. Internet Ad Spend Report, 2Q12: U.S. Display Ad Growth Slows
This year, for the first time ever, U.S. advertisers will spend more money on Internet advertising than on print advertising This IDC study reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 2Q12 and forecasts U.S. growth for the four following quarters. It also reports the top U.S. new media companies’ quarterly domestic ad sales, growth rates, and market shares as well as spending on major ad formats and their growth rates and market shares. A spreadsheet containing this document’s data is available by request.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/id248160-worldwide-us-internet-ad-spend-report-2q12-us.html
About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.
Media Contact: Jeremy Palaia Global Information, Inc., 1-860-674-8796, Press@gii.co.jp
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SOURCE Global Information, Inc.