ASAE, TMG Custom Media Collaborate to Launch New Print-Plus-Digital Strategy for Associations Now Magazine
WASHINGTON, Aug. 13, 2012 /PRNewswire-USNewswire/ — ASAE and TMG Custom Media announce plans to re-introduce ASAE’s flagship publication, Associations Now (AN), as well as launch a new AN microsite, a daily email newsletter and mobile app in October.
The new print version of AN will have a more contemporary business-magazine design, with content focused on the people who make the association community so lively. The new AssociationsNow.com will showcase up-to-the minute news stories, blogs, and other journalism geared toward the nonprofit sector.
The new daily email newsletter will deliver need-to-know headlines for association executives. Additional themed content will cover five areas: leadership, technology, membership, money and business, and meetings.
“One of the reasons why ASAE is enhancing its digital strategy is to deliver an easy online and mobile experience for our members,” said ASAE President and CEO John H. Graham IV, CAE. “One of the mobile trends we have observed is people are reading publications on their mobile and tablet devices. In order to keep pace with our members’ needs and expectations, it was critical for us to move into this space. This will also provide us an opportunity to raise awareness with new audiences about the role associations play in our society.”
ASAE hired TMG Custom Media to help implement these initiatives. They are assisting with magazine content strategy, design, and digital strategy and implementation.
“ASAE is at the apex of forward thinking in the association marketplace,” said Jane Ottenberg, co-CEO of TMG Custom Media. “We are honored and thrilled to work with ASAE to develop a 360-degree media platform for Associations Now.”
ASAE members will start receiving the new daily newsletter in October. For nonmembers who would like to be notified when AssociationsNow.com goes live or to sign up to receive the new daily newsletter, visit www.associationsnow.com.
About TMG Custom Media
TMG creates award-winning magazines, websites, videos, social media, white papers, e-newsletters, blogs, and other content marketing products for 50 corporations, associations, and nonprofits. Its clients include corporations such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions, and CDW; associations such as ASAE: The Center of Association Leadership, the Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as the American Diabetes Association, the Lupus Foundation of America, and Cleveland Clinic; educational organizations such as the American Association of Community Colleges, Georgetown University, and EDUCAUSE; and scholarly institutions such as the Brookings Institution and the Aspen Institute. TMG is headquartered in Washington, D.C., and has an office in New York. The firm has won more than 700 awards for its print and online products.
About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.