It’s the Biggest After-Party on Record as 7.5 Million Canadians Watch the LONDON 2012 OLYMPIC GAMES CLOSING CEREMONY
- Each Canadian viewer watches nearly 21 hours of Games coverage -
- Viewing increases 88%* compared to Beijing 2008 -
- Usain Bolt’s gold medal victory, and the battle between Canada and the
United States’ women’s soccer teams, are the most-watched events
throughout London 2012 -
- Canadians consume 3.4 million hours of video content on Consortium
digital platforms and download more than 1.1 million Apps throughout
the 2012 Games -
To tweet this release: http://bit.ly/OoqSq7
LONDON, England, Aug. 13, 2012 /CNW/ – From George Michael and the Spice
Girls to Queen and The Who, the London 2012 Olympic Games came to a
record-breaking close as an average of 7.5 million Canadians rocked out
with athletes from around the world. The LONDON 2012 OLYMPIC GAMES CLOSING CEREMONY becomes the most-watched Summer Olympics broadcast on record in Canada.
The 4 p.m. ET broadcast was watched on average by 5.1 million viewers
on CTV alone, more than three times the audience of the ATHENS 2004
OLYMPIC GAMES CLOSING CEREMONY.
Reaching nearly 17 million Canadians in total, the conclusion of the
Games marked yet another day of gold medal audiences for Canada’s
Olympic Broadcast Media Consortium. In all, Canadians watched a total
of 662 million hours of coverage throughout the 2012 Games, with the
average viewer consuming almost 21 hours of content during London 2012.
An additional 3.4 million hours of content was viewed at CTVOlympics.ca and RDSolympiques.ca, while more than 1.1 million CTV Olympics London 2012 and RDS
olympiques pour Londres 2012 Apps were downloaded.
“Our broadcast of the London 2012 Olympic Games has proved to be
record-setting,” said Adam Ashton, President, Canada’s Olympic
Broadcast Media Consortium. “Audiences like these set a new benchmark
for Summer Olympic Games broadcasts in our country. Thank you to the
athletes for allowing us to share their stories with the nation. We
have them to thank for our success.”
An incredible 31.9 million Canadians, or 95% of the population, watched
coverage on Consortium channels from the start of London 2012, with
viewing up a remarkable 88%* over Beijing 2008. An average of 2.1
million viewers tuned in throughout Canada’s Olympic Broadcast Media
Consortium’s 22 hours of daily coverage, and overall, television
viewing in Canada increased 13% during the Games versus the same days
last year. London 2012 event viewership peaked on Sunday, Aug. 5 as
Usain Bolt ran to his first gold of the London 2012 Olympic Games in
the 100m final, with online viewership peaking on Thursday, Aug. 9 with
2.5 million site visits and 1.9 million video views as the Canadian Women’s soccer team won bronze, and Usain Bolt made history with his second repeat gold medal performance.
CTV won daytime and prime time on every day of the Games, with both
total viewers and in the key demos of A25-54 and A18-49. TSN also saw
ratings growth, increasing its full-day audience to become the second
most-watched network in Canada throughout the Games, with Sportsnet
ranking #4 and RDS #5, both ahead of CBC.
Canada’s Olympic Broadcast Media Consortium delivered more than 5,550
hours of coverage of the 2012 Games, with events available across the
Consortium’s platforms, consisting of CTV, RDS, TSN, Sportsnet, OMNI.1, OMNI.2, OLN, V, ATN, CTVOlympics.ca, RDSolympiques.ca.
Most-Watched 2012 Summer Games Events:
_____________________________________________________________________ |Rank|Average |Event |Networks |Date | | |Audience | | | | |____|___________|____________________|______________|________________| |1. |6.2 million|Athletics:Men's 100m|CTV, V and RDS|Sunday, Aug. 5 | | | |Final | | | |____|___________|____________________|______________|________________| |2. |3.8 million|Women's Soccer |TSN, CTV and V|Monday, Aug. 6 | | | |Semi-Final: CAN/USA | | | |____|___________|____________________|______________|________________| |3. |3.1 million|Athletics:Men's |CTV and V |Sunday, Aug. 5 | | | |1500m Semi-Final | | | |____|___________|____________________|______________|________________| |4. |3 million |Swimming:Women's 50m|CTV and RDS |Saturday, Aug. 4| | | |Freestyle Final | | | |____|___________|____________________|______________|________________| |5. |3 million |Athletics:Women's |CTV and V |Sunday, Aug. 5 | | | |400m Hurdles (Round | | | | | |1) | | | |____|___________|____________________|______________|________________| |6. |2.9 million|Swimming: Men's |CTV and RDS |Saturday, Aug. 4| | | |4x100m Medley Relay | | | | | |Final | | | |____|___________|____________________|______________|________________| |7. |2.8 million|Swimming:Men's 1500m|CTV and RDS |Saturday, Aug. 4| | | |Freestyle Final | | | |____|___________|____________________|______________|________________| |8. |2.7 million|Athletics:Men's 200m|CTV, V and RDS|Thursday, Aug. 9| | | |Final | | | |____|___________|____________________|______________|________________| |9. |2.6 million|Women's Beach |CTV |Sunday, Aug. 5 | | | |Volleyball | | | | | |Quarter-Final: | | | | | |CZE/USA | | | |____|___________|____________________|______________|________________| |10. |2.5 million|Cycling:Men's Omnium|CTV and RDS |Sunday, Aug. 5 | | | |15km Scratch Race | | | |____|___________|____________________|______________|________________|
Most-Watched Video Clips of the 2012 Summer Games:
1. Jennifer Abel and Emilie Heymans on their Bronze Medal win 2. Golden Moment for Rosie MacLennan 3. The women's soccer semi-final game (Canada vs. US) 4. World's fastest Man... Again - Usain Bolt 5. Canadian Men's Eight Row to Silver
SOCIAL MEDIA LINKS
About Canada’s Olympic Broadcast Media Consortium
Canada’s Olympic Broadcast Media Consortium is a unique relationship led
by Canada’s #1 broadcaster, CTV with 80% interest, along with Rogers
Media Inc. with 20% interest. The Consortium is providing unprecedented
English, French, and multilingual coverage and consumer choice on
multiple platforms during the London 2012 Olympic Games, through August
12, 2012. Official brands include CTV, TSN, RDS, RDS Info, Sportsnet,
OMNI Television, OLN, V, ATN, CTVOlympics.ca, RDSolympiques.ca, and select Rogers radio stations across the country. In addition,
select stations will also air the London 2012 Paralympic Games from
August 29 – September 9, 2012. The Consortium delivered the Top 5
most-watched events in Canadian television history during its
revolutionary coverage of the Vancouver 2010 Olympic Winter Games.
Source: BBM Canada
CTV electronic audience databases incorporate data beginning in 1994.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research
Mark II meters.
* Based on total time tuned
SOURCE Canada’s Olympic Broadcast Media Consortium