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Last updated on April 19, 2014 at 17:21 EDT

DNA Dynamics Release Warheads Update and Numbers

August 14, 2012

LEAMINGTON SPA, U.K., Aug. 14, 2012 /PRNewswire/ — DNA Dynamics, Inc. (OTC Pink: DNAD), a global developer and publisher of mobile video games and applications, today announced that its Fast-Paced Action RPG, Warheads: Medieval Tales, now has over 100,000 players.

Since its full release in May this year, Warheads: Medieval Tales has pulled in over 100,000 fans to its quirky and easy to play game style. Those players have undertaken over 750,000 unique game sessions and seen over 50,000 items purchased. Ed Blincoe, DNA’s Chairman, President and CEO, explains, “Warheads has been a huge leap forward for DNA. We started out with a full sprint on the title and now we’re into the marathon. The game continues to evolve and update and we’re committed to the brand for the long term.”

A new version of Warheads is currently in production at DNA Studios which will focus on greatly increasing player retention and monetization along with updating the new player experience. The game’s subtitle will undergo a name change with “Medieval Tales” being replaced by “Battle”, continued Blincoe. “We want players to instantly recognize what Warheads is all about. By renaming it to Warheads Battle we give prospective players a good idea of the game and increase their propensity to buy,” he said.

Warheads Battle is expected to be released in September.

About DNA Dynamics, Inc.
Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, interactive entertainment currently delivered on iOS®, Android(TM), Apple Mac® and PC. Through its operating subsidiaries, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts. For more information, please go to www.dnadynamics.net. You can also follow the Company on Facebook and Twitter.

For more information please email info@dna-interactive.com.

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management’s view of DNA Dynamics, Inc.’s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words “believes,” “expects,” “intends,” “plans,” “anticipates,” or “may,” and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of DNA Dynamics, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on DNA Dynamics’ future results. The forward-looking statements included in this press release are made only as of the date hereof. DNA Dynamics cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, DNA Dynamics undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by DNA Dynamics.

SOURCE DNA Dynamics, Inc.


Source: PR Newswire