Adform Strengthens International Presence With New Dutch Office in Amsterdam
AMSTERDAM, August 15, 2012 /PRNewswire/ –
Adform recruits Peter de Zoete and Tim Kraaij to head up the new office in
Display advertising specialist Adform has today announced the opening of a new
regional office in Amsterdam, Netherlands. With the advertising sector showing great
growth in the Netherlands, the move to the creative capital will enable Adform to support
the local market in delivering the most innovative and technologically advanced display
Adform will enable Dutch clients to more readily run campaigns through its unique
single platform that hosts an array of services for effective display advertising, from
traditional ad serving to real time bidding (RTB), dynamic creative optimisation, rich
media and attribution.
As part of the new office opening, Adform has recruited Peter de Zoete as its
Commercial Director and Tim Kraaij as its Technical Account Manager. Both de Zoete and
Kraaij will be responsible for leading the development of the local office and providing
creative and inventive solutions to clients. In particular, the office will cater to the
demand from advertisers for RTB campaigns and rich media ads across platforms.
De Zoete commented: “Despite the economic crisis hitting hard, online advertising has
shown resilience, with online ad spend in The Netherlands reaching close to 1 billion EURO
last year. In fact, advertisers here are keen to harness the new opportunities arising
from technological innovations, particularly in mobile and RTB, and are making extra
investments in this space. Our presence in this booming market means we can quickly and
efficiently meet client demands for creative solutions. Away from solely using tired
standard banner ad approaches, we can now offer campaigns which complement traditional
offerings through the use of rich media ads, geo and behavioural targeting or RTB.”
Kraaij added: “Over the past decade, more and more products and services have become
available for consumption online, leading to the rise of generic and uninspiring
approaches to online display advertising. With the volume of adverts present on digital
channels, it is now necessary to utilise technologies, such as rich media and RTB, to
effectively engage with consumers. With Amsterdam being a center of creativity within
Europe, there is a healthy appetite for more innovative display solutions and we’re
excited to be at located at forefront of this rapidly evolving market.”
Adform is the European specialist in online display marketing solutions, closing the
loop for media agencies and online advertisers by integrating media planning, buying,
optimization and reporting into one place.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile,
dynamic ads, personalised targeting, and real-time bidding through integrations with major
inventory players, making display advertising simple, relevant and rewarding.
Adform was established in Denmark in 2002 and now has offices in 12 countries
including Nordics, UK, Germany, Spain, Holland, Italy and Portugal.
Visit http://www.adform.com for more information or follow us on Twitter