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Last updated on April 19, 2014 at 1:20 EDT

NFL Alumni and MetLife Team Up to Reveal Snoopy Statue and New Fan Tradition

August 16, 2012

NEW YORK, Aug. 16, 2012 /PRNewswire/ –

    WHAT:                                MetLife street teams will engage fans in "Random Acts of Football" events
                                         celebrating the start of football season - the pre-season exhibition game
                                         between the New York Giants and the New York Jets in the MetLife Bowl.

                                         Football in the City - Live action shots and visuals of spontaneous pick-
                                         up football games with commuters in key locations throughout New York City,
                                         including Union Square, Penn Station, and Times Square.
                                        Goodies Galore - Free MetLife Stadium and team gear giveaways.

                                         The "New York Football Starts Now!" celebration culminates at 12:00 PM when
                                         MetLife, together with the New York Giants and New York Jets, unveils a
                                         unique New York area football symbol of good luck -an eight foot statue of
                                         Snoopy dedicated to all New York and New Jersey football fans.

                                         NFL Alumni & MetLife Engagement -Participating in the ceremony will be
                                         former Giants wide receiver Amani Toomer, former Jets quarterback Vinny
                                         Testaverde, and MetLife Chief Marketing Officer Beth Hirschhorn.
                                         An Inimitable Landmark -The Snoopy statue (bronze, in football gear,
                                         running) will become a permanent fixture at the West Gate of MetLife
                                         Stadium and will also symbolize the completion of the West Gate entrance.
                                         A New Tradition is Born -A great visual, the Snoopy statue is a symbol of
                                         good luck for the home team and their fans, who can "high five" Snoopy as
                                         they enter the Stadium.
                                         Exclusive Fan Experiences -Prior to the event, fans can participate in
                                         "warm up" activities, join the New York Jets Flight Crew to celebrate the
                                         start of football season and receive MetLife Stadium gear.
    WHEN:                               Thursday, August 16, 2012

    WHERE:                              "Random Acts of Football"           Pre-Ceremony Rally
                                        Times Square                        MetLife Building
                                        8:30 a.m. EST                        1095 Avenue of the Americas (@ W. 42nd
                                                                             Street)
                                                                            12:00 p.m. EST

                                        "Random Acts of Football"           Snoopy Statue Dedication Ceremony
                                        Penn Station                        MetLife Building
                                         9:30 - 9:50 a.m. EST                1095 Avenue of the Americas (@ W. 42nd
                                         (approximately)                     Street)
                                                                            12:30 pm EST

                                        "Random Acts of Football"
                                        Grand Central Station
                                         10:10 - 10:30 a.m. EST
                                         (approximately)

    INTERVIEWS:                         MetLife Chief Marketing Officer Beth Hirschhorn
                                        Former Giants WR Amani Toomer
                                        Former Jets QB Vinny Testaverde

    PHOTOS:                             Photos will be distributed post-event after each activity

    SOCIAL:                             Twitter: @MetLife Central
                                        Hash tag: #NYFootballNow
                                        Hash tag: #SnoopyHi5
                                        Facebook: MetLife Central

    All trademarks used above are the property of their respective owners

    Metropolitan Life Insurance Company, New York, NY 10166

(Logo: http://photos.prnewswire.com/prnh/20120816/NY58416LOGO )

SOURCE MetLife


Source: PR Newswire