NFL Alumni and MetLife Team Up to Reveal Snoopy Statue and New Fan Tradition
August 16, 2012
NEW YORK, Aug. 16, 2012 /PRNewswire/ –
WHAT: MetLife street teams will engage fans in "Random Acts of Football" events
celebrating the start of football season - the pre-season exhibition game
between the New York Giants and the New York Jets in the MetLife Bowl.
Football in the City - Live action shots and visuals of spontaneous pick-
up football games with commuters in key locations throughout New York City,
including Union Square, Penn Station, and Times Square.
Goodies Galore - Free MetLife Stadium and team gear giveaways.
The "New York Football Starts Now!" celebration culminates at 12:00 PM when
MetLife, together with the New York Giants and New York Jets, unveils a
unique New York area football symbol of good luck -an eight foot statue of
Snoopy dedicated to all New York and New Jersey football fans.
NFL Alumni & MetLife Engagement -Participating in the ceremony will be
former Giants wide receiver Amani Toomer, former Jets quarterback Vinny
Testaverde, and MetLife Chief Marketing Officer Beth Hirschhorn.
An Inimitable Landmark -The Snoopy statue (bronze, in football gear,
running) will become a permanent fixture at the West Gate of MetLife
Stadium and will also symbolize the completion of the West Gate entrance.
A New Tradition is Born -A great visual, the Snoopy statue is a symbol of
good luck for the home team and their fans, who can "high five" Snoopy as
they enter the Stadium.
Exclusive Fan Experiences -Prior to the event, fans can participate in
"warm up" activities, join the New York Jets Flight Crew to celebrate the
start of football season and receive MetLife Stadium gear.
WHEN: Thursday, August 16, 2012
WHERE: "Random Acts of Football" Pre-Ceremony Rally
Times Square MetLife Building
8:30 a.m. EST 1095 Avenue of the Americas (@ W. 42nd
Street)
12:00 p.m. EST
"Random Acts of Football" Snoopy Statue Dedication Ceremony
Penn Station MetLife Building
9:30 - 9:50 a.m. EST 1095 Avenue of the Americas (@ W. 42nd
(approximately) Street)
12:30 pm EST
"Random Acts of Football"
Grand Central Station
10:10 - 10:30 a.m. EST
(approximately)
INTERVIEWS: MetLife Chief Marketing Officer Beth Hirschhorn
Former Giants WR Amani Toomer
Former Jets QB Vinny Testaverde
PHOTOS: Photos will be distributed post-event after each activity
SOCIAL: Twitter: @MetLife Central
Hash tag: #NYFootballNow
Hash tag: #SnoopyHi5
Facebook: MetLife Central
All trademarks used above are the property of their respective owners
Metropolitan Life Insurance Company, New York, NY 10166
(Logo: http://photos.prnewswire.com/prnh/20120816/NY58416LOGO )
SOURCE MetLife
Source: PR Newswire
