CEO of Koeppel Direct Speaking at ERA D2C Convention
DALLAS, Aug. 17, 2012 /PRNewswire/ — This coming September, Peter Koeppel, CEO of Koeppel Direct, will be speaking at the electronic retailing industry’s biggest event of the year, the ERA D2C Convention.
The ERA D2C Convention is sponsored by the ERA, Electronic Retailing Association, the only trade association around the world that represents leaders of the direct-to-consumer marketplace. Koeppel and many other notable speakers will be featuring their presentations with nearly 200 exhibitors and sponsors. From September 11(th)- 13(th) at the Las Vegas Wynn Resort, members will gather around and learn from electronic experts on many surrounding topics that include maximizing revenues through direct-to-consumer marketing on television, online, mobile and on radio.
Koeppel will be speaking on his specialty in media services which have increased growth in his firm, making Koeppel Direct the leading competitor in the direct respond media industry. On Wednesday, September 12(th) at 10:15 AM, Koeppel’s session will address efficient strategies on how to keep up with today’s direct response consumers. With many consumers turning to the web, many marketers’ abilities are hindered when attributing leads and sales to specific media based on dedicated phone numbers. Koeppel will be exploring some best practices that can be employed to determine accurate attribution and providing effective solutions, regardless of how today’s consumer responds and combines both offline and online results to buy their media.
Since 2009, every year the ERA D2C Convention has grown to more than 4,000 attendees and 160+ exhibitors and sponsors. Koeppel’s speaking engagement will take place in the D2C Learning Lounge and is called, “The Solution to Missing Media Attribution”.
About Koeppel Direct
Founded by Peter Koeppel, Koeppel Direct has become the leading direct respond media firm in the United States since its conception in 1995. The privately held company is based in Dallas with over 50 employees. The world-class direct response television media buying agency specializes in Multi-Channel Direct Response Television – DRTV, online direct response, radio direct response and print direct response campaign management.
Media Contact – Peter Koeppel
16200 Dallas Pkwy
Dallas, TX, 75248-6875
SOURCE Koeppel Direct