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Last updated on April 18, 2014 at 14:44 EDT

Spirit Halloween Index A “Scary-Good” Predictor Of U.S. Presidential Elections

August 20, 2012

EGG HARBOR TOWNSHIP, N.J., Aug. 20, 2012 /PRNewswire/ — Question: What do Gallup, the Wall Street Journal, Marist and Quinnipiac colleges and the New York Times polls have in common? Answer: In terms of pure reliability and awesomeness, they all pale in comparison to the “Spirit Halloween Presidential Index.”

As Democratic President Barack Obama and his Republican challenger Mitt Romney turn their campaigns to winning those important swing states, their political strategists and commentators should be looking at the most accurate predictor of Presidential politics since the mid-1990s and wondering – Are enough people buying my guy’s mask for this Halloween?

In the past four elections, nationwide sales of U.S. Presidential candidate masks by Spirit Halloween revealed the winner days before general election results were in:

                  2008 Spirit
                  Halloween
                  Presidential
                  Index
                 ------------
                 John McCain                  40%
                 Barack Obama                 60%

                  2004 Spirit
                  Halloween
                  Presidential
                  Index
                 ------------
                 John Kerry                   35%
                 George W. Bush               65%

                  2000 Spirit
                  Halloween
                  Presidential
                  Index
                 ------------
                 George W. Bush               57%
                 Al Gore                      43%

                  1996 Spirit
                  Halloween
                  Presidential
                  Index
                 ------------
                 Bill Clinton                 71%
                 Bob Dole                     29%

“With the elections falling just days after Halloween, the mask factor has proven to be a consistent and accurate predictor of the next president,” said Steven Silverstein, President and CEO, Spirit Halloween. “Both Halloween and the elections are proud American traditions. The Spirit Halloween Presidential Index has proven to be a fun, lighthearted way to combine the two.”

Barack Obama and Mitt Romney masks retail for $21.99 and can be found online at www.spirithalloween.com and in Spirit Halloween stores nationwide.

Celebrating almost 30 years as the leading seasonal Halloween retailer, Spirit Halloween will open more than 1,000 stores this season throughout the United States and Canada. To locate a Spirit Halloween store in your area, visit www.spirithalloween.com and for exclusive discounts and the inside scoop on all things Halloween, “Like” us if you dare on Facebook www.facebook.com/spirithalloween, follow us on Twitter @SpiritHalloween, check us out on YouTube www.youtube.com/SpiritHalloweencom and follow us on Pinterest www.pinterest.com/spirithalloween.

About Spirit Halloween

Spirit Halloween (www.spirithalloween.com) is the largest seasonal Halloween retailer in the country with over 1,000 locations in strip centers and malls across North America. The authority on all things Halloween, Spirit has offered one-stop shopping – ranging from costumes to decor and party goods to accessories – for nearly 30 years. In addition to being a fun and interactive event for shoppers, Spirit stores offer complete selections of costumes and accessories for infants/toddlers, children, ‘tweens, teens, and adults. At the heart of Spirit Halloween is the Spirit of Children (www.SpiritofChildren.com) Program. Making hospitals less scary for kids and their parents, the Spirit of Children brings fun and funding to local hospitals’ Child Life Departments at Halloween and all year long.

SOURCE Spirit Halloween


Source: PR Newswire