NBA And Ticketmaster Create The Industry’s First Comprehensive Ticketing Site
NEW YORK and LOS ANGELES, Aug. 20, 2012 /PRNewswire/ — The National Basketball Association selected Ticketmaster, a Live Nation Entertainment company (NYSE:LYV) to develop a comprehensive online ticketing destination for NBA fans. As the Official Ticketing Provider of the NBA, Ticketmaster will present buyers all of the available ticket options for upcoming games, including available tickets from the primary market, as well as tickets being resold by other fans. NBA fans will be able to buy with confidence, as Ticketmaster will validate every ticket purchased on the league’s site, making it the premier destination where fans are guaranteed authentic NBA tickets.
“Together with the NBA, we’re building the sports industry’s first comprehensive ticket destination that provides fans all of their ticketing options – from both primary and resale – in one place,” said Nathan Hubbard, CEO of Ticketmaster. “The NBA is determined to provide their fans a safe, convenient place to buy and sell game tickets, and we are delighted to be delivering this revolutionary solution.”
“We are committed to ensuring that our fans receive the best in service and selection when it comes to purchasing individual game tickets, and Ticketmaster’s proven ticketing solutions for both the primary and resale markets were the right fit for us,” said NBA Executive Vice President of Team Marketing & Business Operations Chris Granger. “On behalf of our teams, we also appreciate Ticketmaster’s commitment to analytics, data sharing, and marketing support. This partnership will be a winner for all involved.”
About the NBA:
The NBA is a global sports and media business that features three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence, with offices in 15 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on six continents. Current NBA rosters feature 78 international players from 39 countries and territories. The NBA’s digital assets include NBA TV, which is available in nearly 60 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 300 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $190 million to charity, completed more than 1.9 million hours of hands-on community service, and created more than 700 places where kids and families can live, learn, or play.
About Live Nation Entertainment:
Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.
SOURCE Live Nation Entertainment