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Gillette DRAFTED Season Finalists Revealed

August 20, 2012

- Top six will now battle it out to become Canada’s Next Top
Sportscaster

- Season premiere airs September 24 on theScore

TORONTO, Aug. 20, 2012 /CNW/ – The search for Canada’s Next Top
Sportscaster is now down to just six people after Score Media Inc. and Gillette Canada revealed the final line-up for the next season of
Gillette DRAFTED.

The six hopefuls will now go head-to-head over eight episodes, beginning
September 24 on theScore, competing for a one-year contract as Score
Media’s newest sportscaster – contributing to theScore Television
Network, theScore.com and ScoreMobile – plus a one-year term as the
face of Gillette in Canada.

They are: Andrew Damelin from Toronto, Ontario; Chris Ross from Vancouver, British Columbia; Matt Drappel from Toronto, Ontario; Nasr Ahmed from Brampton, Ontario; Nate Jurgens from North Battleford, Saskatchewan; Ray Lontoc from Toronto, Ontario.

Video: Our judging panel announces the final six

Each was chosen following an exhaustive selection process, which began
with Canada-wide auditions and culminated in 24 hopefuls facing a
series of rigorous challenges at Gillette DRAFTED Boot Camp and online
sports trivia and social media challenges on Drafted.ca.

Visitors to Drafted.ca were invited to vote for their favourite finalists, with the top-two
vote-getters earning a place on Gillette DRAFTED. Nate and Andrew won
the online voting element, with more than 125,000 votes cast in total.
The remaining four were carefully selected by an expert judging panel
based on their performances at Boot Camp, the social and trivia
challenges and their general on-screen presence.

“We congratulate each of the six finalists, but the real hard work for
them begins now,” said Benjie Levy, Executive Vice President and Chief
Operating Officer of Score Media. “It’ll be a challenging time, but
also a hugely rewarding one and we know we’ve got six very talented
people who’ll make for a fascinating and entertaining season of
Gillette DRAFTED.”

Gillette has a rich history in sports with more than 100 years in the
arena and is proud of Gillette DRAFTED’S evolution over the last three
seasons.

“We’ve been delighted with the response we’ve seen to the new format of
Gillette DRAFTED,” said Rob Chambers, Gillette Brand Manager. “With
more than 1.1 million page views to Drafted.ca in just 15 weeks showing
how much this new season has already captured the imaginations of fans.
Now the show begins for real and we look forward to seeing who has got
what it takes to become Canada’s next top sportscaster.”

All six finalists will be featured in each of the eight episodes, with
the winner revealed in the season finale. Viewers will also have an
opportunity to play their part in the final decision through an online
vote.

Check out Drafted.ca for latest news and updates on Gillette DRAFTED and to view profiles of
each of the finalists.

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About Score Media Inc.
Score Media is a media company committed to delivering interactive and
authentic sports entertainment.  Score Media’s primary asset, theScore
Television Network (“theScore”), is a national specialty television
service providing sports news, information, highlights and live event
programming in more than 6.6 million homes across Canada.  The
Company’s digital media assets include theScore.com and the industry
leading mobile sports applications ScoreMobile, ScoreMobile FC and
SportsTap which reach over 3.5 million unique users per month.  Growing
from a team of 60 in 1997 to over 290 employees in 2012, Score Media is
a revolutionizing interactive media company.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Score Media Inc.


Source: PR Newswire