Visible Measures Announces Choice-Based Monetization Platform for Video
BOSTON, Aug. 21, 2012 /PRNewswire/ — Visible Measures, the innovation platform for video, today announced VidWorks, a first-of-its-kind video monetization platform that creates choice-based video ad inventory for publishers, enabling them to deliver premium branded content in related, recommended, and other video playlists across their media properties. Working in conjunction with existing ad formats like pre-roll, VidWorks creates a new, immediate, direct revenue stream for publishers. In addition to helping publishers monetize with cost-per-view ad inventory, VidWorks increases video consumption for publishers through analytics-powered content recommendations while keeping users on site and increasing dwell time. Every VidWorks publisher receives access to Visible Measures for Publishers
(VM/P), the industry-leading and only MRC-accredited video analytics solution for publishers. Available for free worldwide today, online publishers can begin the VidWorks integration process at www.visiblemeasures.com/vidworks.
“By creating net-new inventory with cost-per-view branded content, VidWorks marks the beginning of a new era of video monetization for online publishers. Instead of relying solely on pre-roll and other in-stream formats for video monetization, publishers can add VidWorks to their media properties — without losing any existing ad space — and create a new, immediate, direct revenue stream with branded content from some of the world’s largest brands,” said Visible Measures founder and CEO Brian Shin. “In addition to creating a significant new revenue stream, VidWorks augments pre-roll revenues by increasing video consumption through our content recommendation engine, which programmatically surfaces publishers’ top-performing content. This makes VidWorks the industry’s first and only solution that can simultaneously promote contextually relevant cost-per-view branded content along with publishers’ existing content in one easy-to-integrate package.”
Hundreds of the world’s largest publishers have already integrated VidWorks. Some of these publishers include Conde Nast, Rodale, Kiplinger, RealClearPolitics, Deca, and many others.
“At Rodale, we continue to look for innovative ways to monetize video across all of our digital properties,” said Michael Kuntz, Executive Director of Digital Sales at Rodale. “VidWorks helps us generate additional revenue alongside our video content while maintaining a seamless experience for the viewer, all without giving up additional ad space.”
Audiences chose to watch branded content over 2.2 billion times in the first half of 2012. Many of the world’s largest brands are already using choice-based video advertising to reach their audiences. Publishers implementing VidWorks can immediately begin running branded video campaigns for Visible Measures’ premier brand clients, such as P&G, Microsoft, Ford, Goldman Sachs, Unilever, and many other Fortune 500 brands.
“Whether it’s been through delivering analytics, recommending top-performing content, discovering trends, and more, we’ve always tried to help publishers build and monetize their video business,” said Paul Botto, Visible Measures GM of Analytics & SVP Business Development. “VidWorks is the culmination of over five years of collecting, analyzing, and building our massive, exclusive video dataset and analytics platform. But it’s more than just big data – it’s data-driven intelligence that solves real video monetization and analytics challenges that publishers face everyday in a simple, turn-key fashion.”
VidWorks is powered by the patented Visible Measures platform, which touches over 380 million video viewers each month, and has measured 3 trillion video views, 500 million video assets, and over 10,000 video advertising campaigns. This exclusive video dataset makes Visible Measures uniquely capable of systematically delivering maximum video relevancy for both branded content and publishers’ existing content across hundreds of media properties.
VidWorks includes free access to VM/P, which informs publishers how their video content and advertising performs across their media properties, networks, and syndicated video players. VM/P provides publishers with MRC-accredited performance metrics like views, engagement, completion rate, and others.
Available immediately and free to publishers worldwide, VidWorks helps publishers monetize their video content with net-new cost-per-view video ad inventory and analytics-driven content recommendations in one powerful easy-to-integrate package. For more information on VidWorks and to integrate VidWorks into your media properties today, please visit: www.visiblemeasures.com/vidworks
About Visible Measures
Visible Measures is the innovation platform for video. Leveraging its patented, proprietary video analytics technology, the company has developed the largest video data footprint in the world. Visible Measures uses this unprecedented video dataset to power its choice-based video ad network, Viewable Media, which delivers video ads as content while optimizing earned viewership for Fortune 500 brands and agencies. Premium publishers use VidWorks, Visible Measures’ revolutionary choice-based video promotion technology, to generate significant new revenue streams. Visible Measures has invented a number of digital video metrics for the advertising industry, including the world’s first accredited viewership and earned media metrics, which fuel top video charts for Advertising Age, the Wall Street Journal, Variety, Autoweek, iMedia, Business Insider, and others. To learn more about Visible Measures and its innovation platform for video, please visit http://www.visiblemeasures.com.
SOURCE Visible Measures