Lorey Zlotnick Joins Outdoor Channel as Senior Vice President of Marketing
TEMECULA, Calif., Aug. 21, 2012 /PRNewswire/ — Outdoor Channel, America’s leader in outdoor TV, announced today the appointment of Lorey Zlotnick as Senior Vice President of Marketing. Based out of Los Angeles, Zlotnick will leverage her 20-plus years of entertainment, sports and digital industry experience to develop, manage and implement all marketing and branding initiatives in support of Outdoor Channel’s network and multiplatform portfolio. The appointment is effective immediately and Zlotnick will report directly to Tom Hornish, Outdoor Channel’s President and CEO.
“This is an incredible time to join Outdoor Channel,” said Hornish. “We’re excited to have Lorey on board as we deploy an aggressive push surrounding our concerted programming strategy, which will be fully supported by the development and execution of unique marketing and promotion concepts. As a successful brand builder, Lorey’s specialty work with the reality, competition and drama genres is highly complementary to our strategy. We are confident that her creativity and dedication will be instrumental in propelling us to the next level.”
“Outdoor Channel is a pioneer in the outdoor entertainment category with tremendous passion and vision,” said Zlotnick. “I look forward to working closely with Tom, senior management and the marketing team to generate distinctive branding, expand the viewership and launch campaigns designed to further build a following for the cable network and its related platforms among consumers, affiliates and industry partners.”
Zlotnick was previously Senior Vice President of Marketing and On-Air Promotion for FOX Sports Media Group’s FUEL TV, where she executed all strategic on-air, off-air, digital and social brand efforts for the action-sports network. She was also influential in expanding FUEL TV’s core audience base by supporting its programming pushes, including the launch of UFC on the network and the addition of specialty film blocks.
Prior to joining FUEL TV, Zlotnick held the position of Senior Vice President of Marketing and On-Air Promotion for FOX Cable Networks’ FOX Reality Channel. While at the all-reality, all-the-time cable network, she was instrumental in the launch of the channel, developed its corporate and consumer identity, and created new brand extensions to support digital media platforms. Zlotnick’s tenure with FOX Cable Networks and FOX Sports Media Group was preceded by multi-year stints as Vice President of Consumer Marketing and Promotions at NBC Universal’s BRAVO; as Vice President of Marketing at Sony Pictures/Sony Pictures Digital Entertainment; and as Director of Consumer Marketing at Disney/ABC Television Group’s Disney Channel, Toon Disney and SOAPnet.
Amongst her many achievements, Zlotnick has been honored with multiple Promax Awards, CTAM Mark Awards, a Multichannel News Beacon Award, was named one of The Top 10 Women to Watch by JWI Magazine, numerous gold Telly Awards, and Los Angeles Times and Times Mirror Innovation Awards. Zlotnick grew up in Michigan where her proximity to the Great Lakes enabled her to become immersed in popular outdoor activities. She holds a B.S. degree from Eastern Michigan University and attended Michigan State University for graduate studies.
For more information, please visit http://outdoorchannel.com/Press.
About Outdoor Channel
Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s leader in outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel reaches 38 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 41 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband, mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.
About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.
SOURCE Outdoor Channel