Last updated on April 23, 2014 at 11:18 EDT

Med Ad News, PharmaLive and Pharmalot Announce the Pharma Interactive Conference in Princeton, NJ

August 22, 2012

PRINCETON, New Jersey, August 22, 2012 /PRNewswire/ –

Med Ad News, PharmaLive and Pharmalot announce the Pharma Interactive Conference on
November 7-8, 2012 in Princeton, NJ. The unique and comprehensive two-day program has been
specifically designed to provide a solid foundation for an actionable digital sales and
marketing strategy for pharmaceutical and biotechnology companies. Expert marketers from
pharma industry frontrunners and renowned healthcare marketing agencies will gather to
discuss future trends and opportunities, effective physician and patient engagement,
accurate and meaningful ROI metrics, mobile app and tablet usage, and leveraging social

Key highlights from the agenda include:

        - As seen at TEDMED: BioDigital Human - the innovative 3D visualization
          technology that can be applied to multiple healthcare applications including pharma
          marketing presented by John Qualter, Co-Founder and Director of Media at BioDigital
        - Media consumption trends of the key decision makers from the top 10
          therapeutic areas presented by Carl Turner, Senior VP and Director of Insight and
          Brand Strategy at Palio
        - A panel discussion on multi-channel social media marketing with panelists:
          Henry Anderson, Global Head of Social media, Novartis; Brian Loew, CEO and Co-Founder
          of Inspire; and Chris Mutkoski, President of Axon Communications

Attendees also have the opportunity to submit their innovative marketing campaign to
be reviewed by the Med Ad News conference advisory board. The winner will be announced
on-site at the conference – details on the website.

Please visit http://www.pharmainteractiveconf.com to see the full program, speaker
line-up and to register. Early bird discount pricing ends October 5th.

About Med Ad News

Celebrating its 30th year as the pharmaceutical industry’s publication of record, Med
Ad News, provides broad coverage and incisive analysis of the issues, events, trends, and
strategies shaping pharmaceutical business, marketing, and sales – reaching key players in
the evolving pharmaceutical marketplace. Visit http://www.medadnews.com for more

About PharmaLive

PharmaLive is the premier online resource for extensive pharmaceutical industry
content. The core audience of pharma professionals access their daily industry news and
exclusive insight from our editors. Visit http://www.pharmalive.com for more

About Pharmalot

Pharmalot is a leading source for pharma industry news and insight reaching a highly
engaged group of professionals looking for exclusive industry insight from Ed Silverman on
the latest developments and issues confronting the pharmaceutical industry. Visit
http://www.pharmalot.com for more information.

For sponsorship opportunities, please contact Christine Nguyen, Sponsorship Manager at
+1(310)996-9445 or christine.nguyen@ubm.com

For more information on Pharma Interactive and related conferences, please contact
Nicole Maisner, Marketing Manager at +1(310)996-9416 or nicole.maisner@ubm.com

SOURCE Med Ad News and PharmaLive and Pharmalot

Source: PR Newswire