Avon Taps Paula Abdul To Collaborate On An Exclusive Holiday Accessories Collection
NEW YORK, Aug. 22, 2012 /PRNewswire/ — Avon Products, Inc. today announced a partnership with internationally renowned choreographer, dancer, songwriter, performer, designer, actor and businesswoman Paula Abdul. Avon tapped Abdul to curate the brand’s holiday jewelry collection. She will be working closely with the design team to deliver a line of sparkling, glamorous, festive pieces for the season. Featuring earrings, necklaces, bracelets and watches in colors, finishes and designs handpicked by Abdul, the “Forever selected by Paula Abdul” collection will also include a limited edition cross body handbag and is ideal for accessorizing holiday ensembles or gifting to loved ones.
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“As someone who’s been in the public eye for decades, I’m very particular about the jewelry I wear,” explains Abdul. “It was such an amazing experience collaborating with Avon to bring fans a jewelry collection that really reflects my taste and who I am.”
“As a multi-talented, empowered woman who has achieved so much on her own terms, Paula Abdul is a great fit for Avon,” explains Avon Fashion Director Katie Lucas. “She was such a great partner in helping us design this collection – it truly embodies her approachable brand of glamour.”
The Paula Abdul-curated Forever collection includes an array of chic jewelry pieces studded with radiant, faceted stones. In bold reds, elegant amethyst tones and muted neutrals, the stones are handpicked to compliment holiday looks. The collection is topped off with a star-studded cross body handbag to add just a touch of refined edge to any outfit. The collection will launch in North America mid-November 2012 and will be available exclusively through Avon Representatives.
About Paula Abdul
Never before has there been an artist who has been equally recognized, awarded and celebrated both in front of the camera and behind the scenes as Paula Abdul. As a groundbreaking choreographer, dancer, songwriter, performer, designer, actor and businesswoman, the two-time Emmy Award winner and multi-platinum recording artist continues to find new ways to entertain her loyal fans for over 20 years. From taking over the charts herself to guiding a new generation of artists on shows like American Idol and the X-Factor, Abdul has left a lasting mark on the music industry. For more information visit www.paulaabdul.com.
Avon, the company for women, is a leading global beauty company, with over $11 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in more than 100 countries through over 6 million active independent Avon Sales Representatives. Avon’s product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark. Learn more about Avon and its products at www.avoncompany.com.
SOURCE Avon Products, Inc.