Most Frequently Broadcast Presidential Ads Shifted from Economy to Welfare Following Ryan Pick
NEW YORK, Aug. 23, 2012 /PRNewswire/ — The economy was the subject most frequently broadcast in political ads over the past five weeks, but Welfare became the dominant topic in ads after Mitt Romney picked Paul Ryan as his running mate, according to Civolution’s Teletrax new ad-tracking services.
Civolution, the leading provider of technology and solutions for identifying, managing, and monetizing media content, used its media intelligence platform, Teletrax – Television Monitoring®, to monitor political ads for the 2012 presidential election by the two main candidates (Obama, Romney), the political parties (RNC, DNC), as well as PACs and Super PACs (Restore Our Future, Priorities USA Action, Crossroads GPS/American Crossroads, and Americans for Prosperity) on its nationwide monitoring network.
The Teletrax broadcast intelligence platform provides insight into which topics were the most aired in different markets. For these particular analyses, Civolution focused on network affiliates in four key markets in different swing states: Cleveland, Las Vegas, Charlotte (home of the Democratic National Convention), and Tampa (home of the Republican National Convention). In the three weeks before Romney’s selection of Paul Ryan, the economy was the subject for 25% of ads in these markets followed by opponent attack ads at 23%, self-promotional ads at 17% and ads about women’s issues at 15%. However, for the week starting on August 12(th) ads regarding welfare constituted 35% of presidential ads tracked in these markets against the economy at 20%.
“Civolution is getting a lot of traction with this new real-time ad-tracking service,” said Andy Nobbs, Chief Commercial Officer, Civolution. “We have therefore decided to propose a specific Teletrax service for ads regarding the 2012 U.S. presidential election with access to real-time broadcast data on our nationwide network from now until the election. We have received fantastic positive feedbacks and are very excited about this new intelligence we bring to the market. These are critical insights to better understand market preferences as well as competition tactics, essential to better manage assets and increase commercials impact.”
The most up-to-date analysis of presidential ads nationwide shows a growing diversity of topics. In the week of August 19(th) the five most frequently broadcast ads monitored by Teletrax have been about five separate topics. “Another Month” from Restore Our Future regarding the economy has the most broadcasts so far followed by “Long History” from Mitt Romney regarding welfare, “Paid In” from Romney regarding Medicare, “Get Real” from Barrack Obama about education, and “The Same” from Obama regarding women’s issues.
Civolution is a unique provider of content identification solutions for media interaction, media protection and media intelligence. Through its Teletrax® media intelligence platform, it operates a monitoring network that tracks the television broadcasts of over 1,900 channels from more than 50 nations, including major network affiliates in all 210 markets in the United States.
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Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting applications for media interaction (accurate and real-time video synchronization for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online). Follow us on Twitter: @Civolution.