MoZeus Worldwide To Develop Mobile Consumer App For Baltimore Ravens’ Ray Lewis To Benefit United Athletes Foundation
ATLANTA, Aug. 24, 2012 /PRNewswire/ — MoZeus Worldwide, a mobile-marketing and content management software company, is pleased to announce that it has signed a deal with Baltimore Ravens linebacker Ray Lewis to create a consumer photo mobile app to raise money for charity. When the consumer app becomes available on Android and iOS platforms later this fall, fans will be able to download it and “take” a photo with Lewis. One lucky fan will win an opportunity to have their photo taken with the “real” Ray Lewis following a Baltimore Ravens home game later this season.
The Ray Lewis app, powered by the MoZeus SMART Photo Overlay platform, will allow fans to quickly and easily share photos “taken” with the NFL legend via Facebook and Twitter. The 99-cent downloadable mobile app will be available at the MoZeus website (www.MoZeus.com), iTunes Store and Android Marketplace. Proceeds from the app will benefit one of Lewis’ favorite charities – the United Athletes Foundation (UAF).
“I’m excited about this cutting-edge technology which will allow my fans to interact with me in a whole new way – while raising money for charity,” said Lewis. “Fans will be able to share photos via social media and then one lucky person will get to meet me after a Ravens home game later this season.”
To date, MoZeus has worked with approximately 200 brands, agencies and sports properties to leverage the SMART Activator for more than 100,000 event days, which has resulted in ten million unique leads and 25 million survey questions answered.
“Who better to represent our edgy approach in social media than the man who creates more havoc on the football field than anyone I know, Ray Lewis,” said Charles Jones, Co-founder and Chief Operation Officer for MoZeus Worldwide. “MoZeus is excited about this partnership and what this new approach to celebrity engagement will mean to fans worldwide.”
Lewis serves as the Vice Chairman of the non for profit UAF (www.UnitedAthletesFoundation.com), which was founded in 2008. UAF is led by a group of professional athletes who understand their unique role in improving the lives of both the athlete fraternity and the general community in its entirety by leveraging their celebrity status to help the cities in which they live. Founded by former NFL player Reggie Howard, others on the board include NFL legend Jim Brown and NBA legend Julius “Dr. J” Erving.
For more information on MoZeus Worldwide’s experiential mobile marketing and content management software or to learn more about the app and its launch, please visit www.MoZeus.com or call 1-888-YMOZEUS (966-9387).
About MoZeus Worldwide
Headquartered in Atlanta, MoZeus Worldwide is a next generation mobile marketing and content management software company. Their SMART Activator application, the most-used event marketing application in the world, provides a comprehensive “toolbox” of innovative, cost-efficient experiential marketing platforms and mobile applications in one cutting-edge bundle that utilizes smartphones, Facebook, email and photo/video sharing to provide real-time consumer results. To date, MoZeus has worked with more than 200 brands, agencies and sports properties for more than 100,000 event days, which has resulted in ten million unique leads and 25 million survey questions answered. Notable clients and properties that utilize MoZeus include Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Kraft, Starbucks, Nissan and Harley Davidson, among many others. For more information please call 1-888-YMOZEUS (966-9387) or visit www.MoZeus.com.
Rob Kremer, CO&P Integrated Marketing
SOURCE MoZeus Worldwide