BUZZMEDIA Acquires Four Leading Punk Properties To Form AbsoluteVoices Publishing Group
LOS ANGELES, Aug. 27, 2012 /PRNewswire/ — Today BUZZMEDIA (www.buzz-media.com), one of the fastest growing digital media companies, announced the acquisition of authentic, go-to punk rock sites Under The Gun Review, Alter The Press! and PropertyOfZack. These three sites will join forces with BUZZMEDIA’s AbsolutePunk (www.absolutepunk.net), the definitive source for punk rock news, and the also-acquired Punknews.org, and roll up under a new suite of online punk music properties titled AbsoluteVoices.
AbsolutePunk will serve as a central hub to the broader AbsoluteVoices publishing group, expanding its robust editorial offerings, while bringing a wider variety of perspectives and in-depth music coverage to its extensive reader base and fan community.
“AbsoluteVoices puts a spotlight on some of the most unique and up-and-coming voices in punk rock reporting and brings them to AbsolutePunk.net, which over the years has become the largest online gathering place for the punk rock fan community,” said Bill Jensen, BUZZMEDIA vice president and general manager of music. “Thirty years later, American youth still passionately identify with the intensity and forward-thinking music and style of punk.”
Each of the AbsoluteVoices properties brings a distinct point of view and reporting style to punk and alternative rock news coverage:
- Punknews.org, founded in 1998, is one of the pioneers in online music news and fan community-building around punk, ska, hardcore, emo, metal and indie genres;
- PropertyOfZack is the leading punk destination on Tumblr, and promotes the best known and breaking bands on the pop-punk spectrum through in-depth interviews, reviews and exclusive content;
- Alter The Press! is an online alternative music publication featuring exclusive video content including acoustic sessions and live recorded features; album and song streams; and the latest news, interviews and reviews with today’s relevant artists;
- Under The Gun Review covers entertainment for today’s generation, expanding beyond alternative music to film and standup comedy.
“Through AbsoluteVoices, we’re bringing together four of the most exciting sites in the punk rock scene and helping them do what they do best: report on music in their own unique voices,” said Jason Tate, AbsolutePunk founder. “AbsolutePunk is the largest punk music destination on the Web, with an active community. These sites will now lend their distinct and authoritative voices to the conversation.”
“Punknews.org has always had a great relationship with BUZZMEDIA,” said Punknews.org founder and editor Aubin Paul. “They have worked hard to make sure we have everything we need to build great content and great communities while respecting and encouraging our independence. It couldn’t be a better fit.”
AbsolutePunk continues to be the leader in its category and, since 2000, has reported from the front lines of punk rock music discovery, being among the first to report about then-emerging acts including Blink 182, Yellowcard, Brand New, Something Corporate, Taking Back Sunday, My Chemical Romance, Paramore, Fall Out Boy and Panic! at the Disco.
The acquisitions come on the heels of recent deals announced by BUZZMEDIA including the acquisition of SPIN Media. BUZZMEDIA’s existing suite of leading music properties establish them as the fourth largest digital publisher of original music content in the U.S. in terms of reach, alongside MTV, Yahoo! Music and AOL Music, according to comScore*.
*”Original Music Content” category as custom-defined by BUZZMEDIA. BUZZMEDIA defines an “original music content publisher” as a publisher within the comScore Entertainment-Music category who creates original digital content focused on music reporting and criticism. Ranking is based on May 2012 comScore data release.
BUZZMEDIA is the leader in pop culture and millennial audience reach, reaching more than 30 million monthly unique visitors and one in four millennials in the U.S. every month. BUZZMEDIA publishes more than 40 authoritative brands whose voices define categories and culture, including SPIN, Celebuzz, Stereogum, Videogum, Buzznet, TheSuperficial, Idolator, PureVolume, Hype Machine, AbsolutePunk, What Would Tyler Durden Do?, SocialiteLife, Go Fug Yourself, Just Jared, Pink is the New Blog, Gorilla vs. Bear, RCRD LBL, TheFrisky, Concrete Loop, Brooklyn Vegan, Punknews and XLR8R. As measured by comScore, BUZZMEDIA is the largest digital publisher in entertainment news and the fourth largest digital publisher of original music content in the U.S. BUZZMEDIA uses its massive reach, deep audience engagement and understanding of the young adult audience to provide customized, innovative marketing and advertising solutions across its branded properties.
Julie Nicholson, Weber Shandwick