Thomas Nelson Achieves New Media Breakthrough
NASHVILLE, Tenn., Aug. 27, 2012 /PRNewswire/ — Thomas Nelson, Inc. announces a record-breaking achievement, selling over 100,000 devotional and interactive media apps. The company’s 10 apps, created from bestselling products like Sarah Young’s platinum selling devotional, “Jesus Calling®”, and Max Lucado’s “Live Loved”, have proven popular with audiences of all ages.
“Apps offer a new level of accessibility for this outstanding devotional content and we are thrilled to see the success of these apps,” says Laura Minchew, senior vice president and publisher of specialty products at Thomas Nelson. “I especially love the ease of sharing content via Facebook or Twitter and the immediate giftability of the apps.”
The Thomas Nelson devotional apps are “Live Loved” by Max Lucado; “Jesus Calling” and “Jesus te Llama” by Sarah Young; “God’s Promises for Your Every Need” and “God’s Wisdom for Fathers” by Jack Countryman; “Looking Up When Life is Looking Down” by Beth Moore and “Good Morning Lord” by Sheila Walsh.
Appealing to a younger generation, Thomas Nelson has created interactive apps for children. “Heaven is For Real for Kids” by Todd Burpo; “Jesus Calling Kids” by Sarah Young; and “Read and Share” by award-winning author, Gwen Ellis are offered through the Tommy Nelson imprint.
Ranging in price from $3.99 to $9.99 each, these apps are offered through the iTunes® Store for iPhone, iPod touch, and iPad, with some apps available for Droid devices.
Thomas Nelson is proud to offer these apps as a continued path toward inspiring the world with convenient and user-friendly gifts. The interactive products provide hope and encouragement to a whole new generation of readers on the go.
Thomas Nelson, Inc., a HarperCollins company, is the world’s largest Christian publisher. The Company provides multiple formats of Bibles, inspirational books and digital content, with distribution of its products in more than 100 countries. Live Event Management, Inc., a Thomas Nelson company, is the nation’s leading producer of Christian live events. Thomas Nelson, is headquartered in Nashville, TN. For additional information, please visit www.thomasnelsoncorporate.com.
SOURCE Thomas Nelson, Inc.