Craig Evans Takes Creative Reins At Wunderman West
NEW YORK, Aug. 27, 2012 /PRNewswire/ — Demonstrating its bench strength, Wunderman has promoted Craig Evans to executive creative director for Wunderman West. The move provides clients with strong veteran creative leadership and inspiration. Evans will report directly to Wunderman West managing director, Dan Olson. Previously, Evans had served as group creative director.
“We didn’t have to look very far to support our creative efforts in choosing Craig. He knows how to create ideas that truly move people to action,” said William Manfredi, EVP, global talent management, Wunderman/Y&R.
Evans will be engaged on a robust portfolio of clients including Southwest Airlines, Invisalign and Southern California Edison. An experienced marketer, Evans joined sister agency Y&R in 2004 before coming on board Wunderman in 2010. Prior to joining Y&R, Evans served as principal of his own agencies Matthews|Evans|Albertazzi and Big Bang Idea Engineering in San Diego.
“Craig is unquestionably the hardest-working man in advertising – and one of the smartest. He’s a bit of a mad scientist – able to quickly dissect a problem and deliver astounding solutions that engage people. It’s a pleasure to work and partner with him,” said Olson.
Advertising Age ranks Wunderman as the #1 digital and #1 CRM agency in the world. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries and specialist teams in social, mobile, data and analytics that add depth and breadth to a full range of digital and direct client solutions. Informed by analytics and insight, our creative content engages the whole consumer–as participant, critic, creator and champion–in always-on conversation and dialogue to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Levi’s, Lufthansa, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information, visit www.wunderman.com.