European Strategic Content Company Signs Exclusive Deal With Chinese Media Group, Caixin
LONDON, August 28, 2012 /PRNewswire/ –
London-based, Alpha Grid [http://www.thealphagrid.com ], has signed an exclusive
commercial representation agreement with Caixin Media [http://www.caixin.com ] – one of
China’s most respected business and financial media platforms.
Alpha Grid launched in April this year as a strategic sales company to help global
brands execute campaigns and content partnerships with local language media in emerging
markets. Its founder, Roslyn Shaw [http://www.thealphagrid.com/contact.aspx ], left her
role as Director of Strategic Content at CNBC International because of the opportunity she
saw in connecting western companies with media platforms in growth markets.
“China is still growing at 7.6 percent and there are now as many middle- and
upper-class Brazilians as there are people in France and Britain combined,” said Roslyn
“It is inevitable that global brands will apportion an increasing share of ad and
marketing spend to growth markets in coming years and we want to make it easier for them
to navigate these territories.”
Alpha Grid’s intention is to represent media platforms that reach decision makers and
Its partner for China, Caixin Media, delivers business and financial news in Mandarin
and English across a range of platforms including magazines, websites, mobile apps,
conferences, books and online television. Its readers and event attendees are among
China’s elite and its Founder and Editor-in-Chief, Ms. Hu Shuli
[http://english.caixin.com/about_us ] is recognized internationally for her achievements in
Shaw continues: “We are honoured to have Caixin as our inaugural partner. Hu Shuli,
has set the standard for business journalism in China and she and her team have built
award-winning print, digital and event platforms that will be hugely useful to global
brands seeking engagement with decision makers in Asia and beyond. We see enormous
potential to expand Caixin’s sales globally.”
Caixin Media has signed on Alpha Grid as its exclusive European strategic sales force.
Their first collaboration saw Alpha Grid secure a strategic partner for a Caixin
roundtable in Russia [http://www.youtube.com/watch?v=rLOK6XDckeA&feature=youtube_gdata ],
which brought together CEOs and academic leaders from China, the UK and Russia to debate
the evolution of China’s economy.
Shaw adds: “We are going to be niche, specialised and focused. We’re being selective
with platforms, offering an in-house production capability
[http://www.thealphagrid.com/content-and-case-studies.aspx ] for high-quality activation
and we’re reaching out to the Luxury, Finance, Professional Services and B2B sectors since
that’s what we know.”
Alpha Grid expects to open a second office before the end of the year, in Singapore.
Roslyn Shaw has 18 years experience as a broadcaster, producing business news for BBC
before moving to current affairs television and producing two live prime ministerial
debates. She has specialised in Branded Content since 2002 and is on the Advisory Board of
the Branded Content Marketing Association.
Contacts: Ph: +44-208-150-8281 Producer@thealphagrid.onmicrosoft.com http://www.thealphagrid.com http://www.caixin.com
SOURCE Alpha Grid