Last updated on April 19, 2014 at 13:20 EDT

MarketsandMarkets: Global Ready to Drink (RTD) Tea and Coffee Market Worth $125 Billion by 2017

August 28, 2012

DALLAS, August 28, 2012 /PRNewswire/ –

The report “Global Ready to Drink (RTD) Tea & Coffee Market – By Additives, Packaging,
Price Segments, Distribution Channels & Geography – Forecasts up to 2017″ published by
MarketsandMarkets (http://www.marketsandmarkets.com), defines and segments the global
RTD tea and coffee market with analysis and forecasting of the global volume and revenue
for the RTD tea and coffee. It also identifies the driving and restraining factors for the
global market with analysis of trends, opportunities, burning issues, winning imperatives,
and challenges. The market is segmented and revenue is forecasted on the basis of major
regions such as North America, Europe, Asia-Pacific, and Rest of the World (ROW). The key
countries are covered and forecasted for each region. Further, market is segmented and
revenue is forecasted on the basis of additives, packaging, price segments, distribution
channel, and geography.

Browse more than 210 market data tables/figures spread through 367 pages and in-depth
TOC on “Global Ready to Drink (RTD) Tea & Coffee Market – By Additives, Packaging, Price
Segments, Distribution Channels & Geography – Forecasts up to 2017″.


Early buyers will receive 10% customization on reports.

RTD tea and coffee are widely gaining popularity due to fast and busy lifestyle, and
as a substitute to carbonated drinks. RTD tea is especially looked by the consumers in
orient as a health drink. RTD coffee is perceived as an instant energy source and it makes
the consumer more alert. Wider awareness about the health benefits of drinking tea like
antioxidant properties, rising population with busy lifestyles, and increase in disposable
income is making consumers opt for RTD tea and coffee.

The ill effects of carbonated drinks are another factor responsible for the shift in
demand towards the RTD tea and coffee products. The winning imperative of the industry is
the distribution alliances which is beneficial not only in tapping the untapped market but
also to increase visibility of the product. The age old habit of drinking hot tea and
coffee, and higher prices of RTD tea and coffee are the restraining factors.

The global market for RTD tea and coffee in terms of revenue was estimated to be worth
around $69 billion in 2011 and is expected to reach $125 billion by 2017, growing at an
estimated CAGR of 10.9% from 2012 to 2017. Asia-Pacific is the largest market. The demand
for ready to drink coffee market
[http://www.marketsandmarkets.com/Market-Reports/rtd-coffee-tea-market-476.html ] is
expected to rise in North America due to an increase in health awareness and ill effects
of the carbonated drinks.

About MarketsandMarkets

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SOURCE MarketsandMarkets

Source: PR Newswire