Belo Corp. Gives Audiences an Enhanced Weather Experience
DALLAS, Aug. 28, 2012 /PRNewswire/ — Today, Belo Corp. (NYSE: BLC) announced the release of its new app, WeatherCaster for iPad. The app offers users an enhanced weather forecast experience through more than ten layers of nationwide weather data and sophisticated forecasting features. Belo partnered with digital product strategy and development company, Smashing Ideas, to create and build this new app from the ground up.
WeatherCaster, a national app available in all markets across the United States, provides robust weather alerts, animated radars and interactive maps – all in high definition – and is supplemented with forecasts, news and video from Belo’s local stations. Weather is a strength and focus for Belo on-air, online and in mobile. Belo has some of the top meteorologists across the country who inform and educate audiences about the weather 24 hours a day. These trusted meteorologists now provide detailed weather forecasts in WeatherCaster in addition to the expansive national weather information which is available.
The WeatherCaster app was built to encompass all consumer needs for weather information. It serves the curious weather user who wants to know the weather today and tomorrow, but also wants to explore and share. Beyond the forecast, the app gives users the ability to collect, post and share their favorite weather photos and videos in a social community setting.
“Today consumers need and expect more out of their weather forecast. Belo’s WeatherCaster takes this experience to the next level and the next screen. The app satisfies the lifestyle needs of consumers nationwide with the ability to present customizable national and hyper-local weather information,” said Joe Weir, Belo’s vice president/Digital. “Belo provides audiences news and information that makes their lives easier; WeatherCaster is another way to offer convenience to a national audience on the go.”
WeatherCaster is available today at no cost. More information can be found at http://www.weathercasterapp.com or download WeatherCaster directly from the iTunes store.
WeatherCaster for iPad includes:
- Customizable forecast dashboards
- Watches and warnings
- 10+ layers of weather radars, satellites, and data
- Community photo galleries
- Weather glossary with over 200 weather terms
About Smashing Ideas
Smashing Ideas is a digital product strategy and development company. They bridge physical goods, media and services through connected experiences that are simple, intuitive and fun to use. Founded in 1996, with offices in the U.S. and UK, the company’s clients include Discovery Communications, Sony, Random House, Toys R Us and Mattel. Their websites, mobile applications and digital solutions have received over 50 awards, including a Primetime Emmy nomination. Additional information is available at www.smashingideas.com.
About Belo Corp.
Television company Belo Corp. (NYSE: BLC) owns and operates 20 television stations (nine in the top 25 markets) and their associated websites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.
Britta Gidican (Smashing Ideas PR on behalf of Belo Corp.)
Phone: 206.378.0100 ext. 137
SOURCE Belo Corp.