Bluetext Named Branding and Marketing Partner to Meridian International Center For Its 44th Annual Ball and Global Leadership Summit
WASHINGTON, Aug. 28, 2012 /PRNewswire-USNewswire/ — Bluetext, one of the nation’s fastest growing branding, marketing, and communications firms, today announced that it had been chosen by the Meridian International Center as its official Branding and Marketing Partner for Meridian’s 44(th) Annual Ball and Global Leadership Summit, to be held October 12, 2012. While this is the first year for the Summit, the Annual Ball has been named one of the top five social events of the year by The Washington Post, and attracts more than 1,000 political, diplomatic, and business leaders from the Washington community.
“We look forward to working with Bluetext to prepare for the 44th Annual Ball and Global Leadership Conference,” said Greg Houston, Meridian’s Senior Vice President for Development and External Affairs. “It’s vitally important that those who attend and enjoy the Ball every year recognize the value that Meridian brings to the global community, and Bluetext will help us develop and convey that message.”
While the Ball is well-known in Washington, the inaugural Global Leadership Summit preceding the Ball will bring leaders from Congress, the Administration, the diplomatic community, and the corporate world together to discuss issues that are central to the challenges they are facing. Part of Meridian’s mission is to bring leaders together to interact with and learn from each other, because leaders make better decisions through shared experiences.
“Bluetext is honored and excited to be working closely with Meridian on this year’s events,” said Bluetext Partner Don Goldberg. “Our brand and marketing experience gives us a unique opportunity to help Meridian deliver to its attendees a great understanding of what Meridian achieves for the international community, and how its members can engage with the organization to further that mission. We want everyone who comes to the Summit and Ball to leave there with a greater sense of global purpose, and also to have a great time.”
Hosted by Meridian in partnership with Gallup and the Ronald Reagan Building and International Trade Center, the Summit will feature presentations from The Gallup Organization and from Fred Smith, the legendary CEO of FedEx. This year’s Ball and Global Leadership Summit will be co-chaired by Mr. Jay L. Johnson, chairman and CEO of General Dynamics, and Mrs. Sydney McNiff Johnson. The Summit will convene a cross-section of international and domestic policy makers, corporate and diplomatic leaders, academics, and members of the media to explore more efficient, effective ways to address global economic and social challenges.
The Meridian Ball is one of the most prestigious annual events in Washington. Now in its 44th year, the Ball brings together policy makers, private sector and cultural leaders, and the diplomatic corps to celebrate Meridian’s ongoing efforts to strengthen international understanding through the exchange of ideas, people, and culture.
Traditionally held in October, the Ball is known for its intimate dinners, each hosted by an Ambassador at his or her Residence or Embassy, in addition to a dinner hosted by Meridian at its White-Meyer House. After dinner, all guests convene for dancing, dessert, and dialogue at Meridian House, an architectural treasure listed on the National Register of Historic Places. The Ball is well attended by public officials including Cabinet secretaries, Supreme Court justices, and members of the U.S. Congress, as well as prominent media figures, foreign Ambassadors, and representatives from the international business and cultural communities.
Bluetext delivers comprehensive strategic communications services to our clients, who range from global leaders in their industries to emerging companies at the forefront of innovation and technology. Organizations turn to Bluetext because of our reputation for developing robust and highly scalable digital platforms designed to optimize brand performance in an increasingly digital environment. Our team has delivered some of the most creative and effective campaigns for organizations looking to increase their presence and brand in this market. We have successfully positioned lesser-known organizations as thought leaders, and taken better-known organizations to a new level, differentiating and delivering a brand promise that resonates with the market. There is no one-size-fits-all approach. Our goal is to get a seat at the table with you, understand your goals, audit what you have done and what resonates with your audience, and deliver an integrated strategy that will give you a long-term platform for success.
Contact: Don Goldberg
SOURCE Bluetext, LLC