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Last updated on April 20, 2014 at 17:20 EDT

Mega Bloks Halo Toymation Contest is back

August 28, 2012

The second edition of the Mega Bloks Halo Toymation Fest calls on fans
to raise the bar

MONTREAL, Aug. 28, 2012 /PRNewswire/ – MEGA Brands Inc. (TSX: MB) -
After a successful and exciting first year, Mega Bloks will soon launch
their second edition of the Halo Toymation Fest, a community-driven
competition in which Halo fans can create and submit their own Mega
Bloks Halo toymations (stop motion animations featuring toys) for a
chance to win incredible prizes.

The official 2012 Mega Bloks Halo Toymation website (http://halo.megabloks.com/en/toymation), launched on August 3rd, will once again be the home page to many
hopeful contestants. At this time, fans can visit the site to learn
more about the different genres of videos they will be allowed to
submit, discover the panel of judges and the amazing prizes to be won,
receive details about the voting criteria and tips on stop motion
animation.

“We are eager to launch our second Mega Bloks Halo Toymation Fest”, said
Andrew Sparkes, Vice President of Kids and Collectors at MEGA Brands.
“Last year, fans really proved their dedication to the Halo brand and
allowed us to see the love for our Mega Bloks products shine through
the creativity of their amazing productions. We can’t wait to see what
they will come up with next.”

“I had the honour of being one of the judges in last year’s Halo
toymation contest, and the videos the Mega Bloks community made with
just blocks, a video camera, and the magic of editing was absolutely
mind-blowing”, said Jessica Shea, a.k.a. BS Angel, Community Manager at
343 Industries and avid HALO gamer. “So to say I’m excited about seeing
this year’s entries would definitely be an understatement!”

The submission and voting periods will roll-out as such:

        --  Phase 1 (August 3 - September 17) - Official website launch.
            Early submissions open September 1, at which point contestants
            will be invited to enter videos into the following categories:
            action, comedy, drama, classical and sports.
        --  Phase 2 (September 18 - November 5) -- Submissions and voting
            begin! Fans vote for their favorite toymations. Submissions
            close October 25.
        --  Phase 3 (November 6- November 26) -- Face-Off: The 2012 Mega
            Bloks Halo Toymation Fest will introduce its "Face Off" stage.
            At this time, the top 2 videos in each category will go
            head-to-head as voters pick the finalists.
        --  Phase 4 (December 5)-- Unveiling of contest winners: this year,
            top videos will be ranked per category by MEGA's panel of
            expert judges.

The lucky winner and runners-up will get the chance to win prizes that
include video production hardware and software, a variety of Mega Bloks
Collectors building sets and one-of-a kind Mega Bloks Halo collector
items!

This edition’s exciting panel of expert judges include: Jessica Shea a.k.a BS Angel; Jason Forthofer, co-owner and co-host of The Brick Show; Larry Hryb, better known by
his Xbox LIVE Gamertag of ‘Major Nelson’, the Director of Programming for Xbox Live; Jeremy Azevedo, Head of Original Programming for Machinima, the most popular gaming
and entertainment network on YouTube; Tyler Gregory, Winner of the 2011 Halo Toymation Fest, and finally Mr. Andrew Sparkes.

For more information on the contest, rules, regulations and tips on how
to produce stop motion videos, please visit http://halo.megabloks.com/en/toymation

###

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer
engaging creative experiences for children, families and collectors
through innovative, well-designed, affordable and high-quality
products.

Visit http://www.megabrands.com for more information. The MEGA logo, Mega Bloks, Rose Art, MEGA
Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc.
or its affiliates.

About “Halo”
The “Halo” franchise is an award-winning collection of properties that
has grown into a global entertainment phenomenon. Beginning with the
original “Halo: Combat Evolved” (2001), the critically acclaimed and
record-shattering series of games has since inspired multiple New York
Times bestselling novels, comic books, action figures, apparel and
more.

Published by Microsoft Studios, the “Halo” franchise of games is
exclusive to the Xbox 360 video game and entertainment system and the
Xbox LIVE online entertainment network. To date, more than 43 million
copies of “Halo” games have been sold worldwide, driving more than 3.3
billion hours of gameplay by people connected to Xbox LIVE.

SOURCE MEGA BRANDS INC.

Image with caption: “Mega Bloks Halo Toymation Fest 2012 (CNW Group/MEGA BRANDS INC.)”. Image available at: http://photos.newswire.ca/images/download/20120828_C2080_PHOTO_EN_17287.jpg


Source: PR Newswire