Fluent, Inc. Signs on with Yahoo! as Post-registration Partner for Fantasy Football
NEW YORK, Aug. 30, 2012 /PRNewswire/ — Fluent, Inc., a digital performance marketing company specializing in customer acquisition for advertisers and monetization solutions for publishers, today announced that it has signed a deal with Yahoo! Inc. to serve its proprietary ad platform to users joining Yahoo!’s Fantasy Football league for the 2012 season. Fluent anticipates that at the peak of the season, it will reach over one million highly engaged consumers per week.
“We are extremely excited about this launch. Fluent is constantly looking to show publishers that there are smarter ways to monetize their traffic, especially in the way of post-registration ad-serving,” stated Ryan Schulke, CEO of Fluent. “We are ecstatic to have the buy-in and commitment of the Yahoo Fantasy team.”
Fluent will serve ads via its flagship ad-serving solution, AdFlow, which offers the highest ‘revenue per user’ (RPU) yields in the post-registration marketing space. Recently, Fluent announced the release of the latest iteration of AdFlow, which will further streamline the integration of offer-serving, reporting and automated optimization.
Fluent, Inc. is the performance marketing expert; online, mobile and in-app. We partner with advertisers and media owners to provide integrated strategies for distribution and monetization. Fluent’s ad-serving solutions provide website owners and smartphone app developers the unique ability to own their environment, while advertisers are empowered with performance pricing across premium placements.
With Fluent’s three core products AdFlow, MobFlow and Affluent, Fluent enables brands to better engage, qualify and communicate with target consumers through proprietary web and mobile ad-serving solutions. AdFlow is an industry leading website monetization platform that delivers unparalleled revenue opportunities for publishers and quality distribution for advertisers. MobFlow is our cutting edge mobile-ad-serving solution that allows advertisers to purchase mobile inventory on a performance basis, while helping publishers generate industry-leading eCPMs. Affluent is a boutique performance network focused around custom strategies to align with advertiser objectives and publisher scalability. Each Fluent product is backed by a veteran client services teams who will work to understand each client’s business needs in order to craft scalable, objective-driven campaigns. Fluent is headquartered in New York, NY and has a development office in Shenzhen, China. For more information, please visit our website at www.fluentco.com.
SOURCE Fluent, Inc.