Last updated on April 24, 2014 at 14:25 EDT

Advocom Group Grows Global Presence Through New Partnership in Australia

September 4, 2012

WASHINGTON, Sept. 4, 2012 /PRNewswire/ — Advocom Group announced the addition of a new member to its global network today, Sonia Bradley of Collaborate Consulting in Australia. Bradley brings more than twenty years of experience working in nutrition, public health, food regulation and international food safety. Through her work with Food Standards Australia New Zealand, APEC and the World Bank, Bradley has a strong reputation for connecting stakeholders in the United States, Australia, China, Southeast Asia and the Pacific to design advocacy strategies that address common goals.

(Photo: http://photos.prnewswire.com/prnh/20120904/PH67411 )

Bradley adds to the Advocom Group’s global capability and footprint in Asia, joining John Russell and Robert Magyar, both of the North Head Group, in Beijing.

“Sonia’s expertise on some of the world’s most pressing issues including food safety, the international regulatory environment and the global economy will be invaluable to our clients,” said Lane Bailey, co-founder of Advocom Group. “Add that to her strong relationships with key players in those spaces and Sonia knows how to help our clients stay relevant inside governments.”

“Her big picture thinking aligns well with the Advocom Group philosophy,” AJ Donelson, Advocom Group co-founder, added. “We are excited to work with her in developing and implementing powerful advocacy and communication strategies that resonate and have a meaningful impact in global markets.”

Bradley, an Australian, has worked with the World Bank in establishing the Global Food Safety Multi-Donor Trust Fund (MDTF), has served as a manager for Food Standards Australia New Zealand (FSANZ) and currently works on food safety market development with the Waters Corporation. Her work has opened many doors and earned her respect in Asia, United States and across the globe. She recently launched Collaborate Consulting in Australia to expand her reach.

“I’m delighted to join the Advocom Group global network and to apply my experience and expertise to the many other clients in Australia and beyond,” Bradley said. “My focus will continue to be helping clients navigate and develop advocacy strategies around the topics I’m most passionate about: public health and food safety and regulation.”

Launched in June, Advocom Group is a leading advocacy communications firm, focusing on the integration and leveraging of public affairs, corporate leadership, and capital markets strategies. With clients in health care, food safety, manufacturing, technology, telecommunications and financial sectors, the firm specializes in building compelling narratives that are aligned with business objectives and foster trust, moving interested stakeholders to act. Advocom Group services include advocacy and public affairs, communications and media relations, message development and media training, crisis communications, social media strategies and content generation, private capital and capital markets advisory services, and lobbying and government relations.

Members of the Advocom Group team in the United States are based in New York and Washington, D.C., and have experience working in government, with global companies and for public relations and marketing agencies.

For more information about Advocom Group, please go to www.advocomgroup.com.

Randi Kahn

SOURCE Advocom Group

Source: PR Newswire