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Twitter, Google, MediaCom, Bima, The Drum and Many More to Share Exclusive Announcements and News at ad:tech’s new Headline Theatre

September 5, 2012

LONDON, September 5, 2012 /PRNewswire/ –

Twitter, Google, Bima, The Drum magazine, MediaCom and many more will be sharing
strategy, announcing exclusive news and presenting solutions to nail-biting dilemmas at
the ad:tech London Headline Theatre from 19-20 September 2012 at Kensington Olympia.
Attend for free by registering at http://www.ad-techlondon.co.uk.

Twitter UK director, Bruce Daisley, will be sharing insights from its European HQ and
give you answers to questions such as: How can you get closer to your customers with
Twitter? What brands are stealing a lead by using the platform to its full potential and,
ultimately, what are the pitfalls to avoid?

Google Web Lab opened its doors in July 2012 at the Science Museum in London. The
participatory exhibition features five installations that allow visitors to use, play,
create and share with new, existing and refreshed software and hardware. From this world
of possibilities, get the lowdown on Google’s big 2012 adventure from its creative
director, Steve Vranakis.

MediaCom global director of social media technology, Ivan Fernandes, will be taking
part in thought-leadership interviews. The session will cover numerous ideas and insights
that brands may be able to use to enhance their social media development strategies. The
interviews take a look at key changes in the social media technology landscape and
implications on the way brands engage with their customers.

The Digital Hall of Fame is brought to you from The Drum magazine and The British
Interactive Media Association (Bima), the winners of the first-ever Digital Hall of Fame
will be announced by FTSE 100 company, Autonomy founder and former CEO, Michael Lynch OBE.
Find out first who has won exclusively at ad:tech London.

Google Consumer Surveys will explain how its platform is the answer to the publishers’
dilemma of how to give access to premium content without charging customers.

Theorem will present a case study from ESPN and Nokia on new, sophisticated and
innovative ways to talk and engage with audiences across platforms.

This informative seminar looks at how brands, agencies and publishers can leverage
strategic creative partners to deliver award-winning custom ad units, incorporating social
media integration, video feeds and interactive, engaging and entertaining user
experiences.

Creative Pioneers is brought to you by the IPA, The Tech City Investment Organisation
and The Metro newspaper, and supported by ad:tech London. Bringing together 150 of the
brightest aspiring young entrepreneurs to compete for a chance to pitch to investors and
potentially raise seed funding for their business idea. Hear the finalists’ pitch and
enter a real-life Dragon’s Den.

For more information visit http://www.ad-techlondon.co.uk to register and attend
for FREE.

Notes to Editors:

ad:tech London is taking place at Kensington Olympia, National Hall, London, 19-20
September 2012.

Now in its eighth year, ad:tech London consists of an exhibition and a conference.

The free exhibition includes 70+ educational seminars and 200+ exhibitors. The
paid-for conference includes panel discussions, summits and case studies.

About ad:tech London

Free-to-attend features

MailOnline publisher will share his experiences and answer your questions in an
exclusive, free-to-attend keynote.

American Airlines will take you on a journey through the design, development, release
and results of its app offering in this free-to-attend keynote presentation.

The Digital Hall of Fame ad:tech has teamed up BIMA and The Drum magazine to recognise
creative and technical pioneers in the UK’s first Digital Hall of Fame. On 19 September,
20 inspirational and influential Britons will be inducted into the UK’s first Digital Hall
of Fame. Come along to find out who is being celebrated and why.

Digital 100 announcement ranks agencies on their UK fee income from digital activities
for the most recent complete year of audited accounts available to them. It also
highlights the top marketing agencies, top design-and-build agencies and highly ranked
technical agencies. The top 100 agencies for 2012 will be announced on 20 September in the
Headline Theatre.

Four seminar theatres including the Headline Theatre, Mobile and Social Theatre,
Display and Search and Online Media and Direct Marketing Theatre. There are more than 70
seminar sessions taking place over two days.

Mobile and Innovation Hub Meet with digital gurus who will guide you through some of
the most important new developments in digital promotion.

MMA Pavilion From marketing directors to online marketing strategists, ad:tech has
joined forces with the Mobile Marketing Association to showcase the latest mobile
innovations. Buyers come to source mobile solution providers, network with industry peers
and hear from mobile experts.

Google Web Lab In July 2012 Google opened its Web Lab at the Science Museum in London.
The participatory exhibition features five installations that allow visitors to use, play,
create and share with new, existing and refreshed software and hardware. Get the lowdown
on Google’s big 2012 adventure from its creative director, Steve Vranakis.

MediaCom social media technology thought-leadership interviews containing ideas and
insights that brands can use to enhance their social media development strategies. The
interviews take a look at key changes in the social media technology landscape and
implications on the way brands engage with its customers.

The strategic paid-for conference

The theme of this year’s conference is: ‘Digital is the bigger picture’

Keynotes feature exclusive content on the most current trends from the most successful
practitioners. Brands presenting will be:

        - Charles Eklund, LivingSocial, head of product and business operations
        - Omid Ashtari, foursquare, business and development director for Europe

Case studies offer detailed insights and results on specific campaigns and strategies.
Brands under the microscope are:

        - Martin Vovk, Sony Music, insight manager
        - Amanda Farnsworth, BBC, project executive for London 2012
        - Micael Barilaro, Gucci, worldwide digital project coordinator
        - John Parslow, Nissan Motors GB, UK marketing communications manager
        - Luke Mansfield, Samsung, head of product innovation

Panel discussions bring together multiple perspectives on the contentious or
complicated issues. Brands include:

        - Christelle Chan, Hotels.com, marketing director
        - Gareth Capon, BskyB, product development director
        - Chris Schaumann , Nokia, global director, digital and social capability
          development
        - Jonathan Allan , Channel 4, sales director

Also included in your conference pass is GroupM University, which will be showcasing
agencies from within its network and giving attendees the benefit of its expertise in the
areas of search and more.

Real-Time Advertising Summit Real-time advertising is the vehicle to rediscovering
value in digital advertising. This summit is a chance to learn the essentials, to review
what’s coming next and to determine how we can further work together to move the industry
forward.

Mobile Video Summit Hosted by BrightRoll, this programme is tailored towards the
need-to-know for this year, the summits are limited capacity to provide an intensive
learning and networking experience for all attendees.

ad:tech conferences currently take place in Bangalore, Beijing, New York, San
Francisco, London, Sydney, Singapore, Tokyo, Melbourne and New Delhi. ad:tech will
continue to expand globally in order to provide online marketing communities with great
opportunities to network, share best practices and ideas everywhere in the world.

http://www.ad-tech.com

About dmg :: events
dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT,
http://www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg ::
events was founded in 1989 and in 20 years has managed Exhibitions, Conferences and online
platforms for many industries in 25 countries. dmg :: events produces more than 300
market-leading trade exhibitions, consumer shows and fairs each year and publishes 45
related magazines, newspapers, directories and market reports. dmg :: events employs more
than 700 people and maintains a worldwide presence through more than 30 offices in the
United States, Canada, the United Kingdom, France, the United Arab Emirates, India, China
and Australia. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General
Trust plc (DMGT), one of the largest and most successful media companies in the UK. For
more information on dmg events please visit http://www.dmgevents.com.

        For further information and to request a press pass, please contact:
        Catherine Thurtle t. +44 (020) 3180 6594
        Editorial and PR manager
        catherinethurtle@dmgevents.com

SOURCE ad:tech London + Daily Mail and General Trust


Source: PR Newswire