Electronic Retailing Association Appoints Steinreich Communications For Public Relations
FORT LEE, N.J., Sept. 5, 2012 /PRNewswire/ — The Electronic Retailing Association (ERA) has chosen Steinreich Communications Group, Inc., an international public relations firm, to handle public relations for its D2C convention, the group’s leading annual event.
More than 4,000 delegates attend the show each year in Las Vegas. It is the leading direct response marketing industry-related tradeshow.
An annual highlight of the D2C convention is the ERA Moxie Awards Gala, the direct response marketing’s premier celebration honoring the best infomercials campaigns of the year. Celebrity talk show host and bestselling author Montel Williams will be recognized with the 2012 Direct Response Icon Award.
ERA is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through direct-to-consumer marketing on television, online, mobile and on radio. ERA represents more than 250 companies in 45 countries and has helped the direct response television category grow to an estimated $350 billion industry.
“We are proud to represent an association that is not only a leader in the direct response marketing industry but also strives to enhance its members’ ability to bring quality products and services to the consumer,” said Steinreich Communications President & CEO Stan Steinreich.
Founded in 2003, Steinreich Communications Group, Inc. is an international full-service public relations firm singularly focused on consistently delivering measurable results to its clients. With offices in New Jersey, New York, Washington, Los Angeles, London, Frankfurt and Tel Aviv, the firm offers client services that include media relations, social networking, investor and community relations, philanthropy, government affairs, employee communications and crisis communications.
Andrea Pass/Orel Cohen
SOURCE Steinreich Communications Group, Inc.